As we head towards the end of 2023, there’s been some updates to social media platforms over November that could be helpful to make note of, especially as you approach reviewing or creating your digital marketing strategy for 2024. 

 

Here’s all the updates from November! 

 

 

It was just last month that Elon Musk decided to remove link previews from articles when posted to X, meaning the article image was the only thing displayed to users, meaning they’d have to click the image to find the article, and marketers would have to try and cram enough information into their copy in order to let their audiences know what they were sharing. Now, Musk is said to have done a U-Turn, with the article titles returning to the display of links when they’re posted on X. 

 

 

When you elect Facebook as your business’ chosen platform for your social media marketing, you need to be able to promote and market your business effectively whilst also creating a connection with your audience and building up a loyal following. 

 

Promoting your business on Facebook doesn’t have to be difficult, however it can be tough to know exactly where to start – especially if this is your first foray into the world of social media marketing and using the tools Facebook has on offer to aid businesses with building a presence online. 

 

Here’s how you can use Facebook to promote your business on social media… 

 

 

 

When you use social media to engage with brands, you may start to notice that each of your favourite businesses uses a different tone in their posts or ads, that helps you instantly recognise them and connect with what they’re saying or selling. 

 

This is their brand voice, and all businesses must adapt their own, unique brand voice if they’re planning to seriously start marketing on social media. 

 

Here’s how you can find your own brand voice. 

 

 

When you start marketing on social media, you need to build your presence. This visibility helps you engage new audiences and boost your brand awareness/recognition. 

 

Your social media presence is vital to successfully marketing your business online, but where do you start? 

 

Here are some tips on how you can increase your business’ social media presence. 

 

 

 

Your Facebook Ads are an important part of your marketing efforts, and when they’re created well, they can become a key part of your online sales and engagement strategy. 

 

Roughly 19% of global ad revenue comes from Facebook Ads, with a user on average clicking on 12 ads each month. 

 

But how do you create an ad that performs well? Here are some tips on how you can start writing and creating a great Facebook Ad.