Running Facebook ads can be a minefield and it is essential that you get it right to ensure you don't burn the budget and waste your hard earned money. 

 

One of the first things you need to decide when launching a campaing is what objective you want to achieve from the advert. 

 

Without knowing your end goal you will find it difficult to create the right campaign to ensure your ideal customers talk the actions you wish them to take. 

It’s now more important than ever to ensure you have a social media presence for your business. The business world has changed and online activity is more important than ever. 

 

Facebook has over 2.7 billion monthly active users and over 1.8 billion of those are active on Facebook every single day. With this in mind I still get told that “Facebook doesn’t work for B2B businesses”. With 80 million small-medium sized businesses on Facebook (an increase of 23% year on year) and 6 million of those choosing to advertise on the platform - there certainly is a big reason to choose Facebook as one of your marketing channels