Posts from February 2022

If you’re looking to use Facebook Live, you need to make sure you’re getting the most benefit out of it. Turning on your camera and talking to your audience is just the first step to using it as a part of your marketing strategy. 
Here are some tips you can follow in order to make Facebook Live a big part of your social media marketing 
Facebook Ads reporting allows you to create, export, share, customise and measure the performance of every ad you create. Reporting Facebook ads is important for all businesses as it lets them know if the campaign is successful and if the goals were achieved. In addition, it’s important because you should be comparing your campaigns to draw conclusions and make strategic decisions for your business or client. 
Monitoring the performance of your ad campaigns while they are running is essential, so you can discover what’s working, what’s not working and learn how to make them better for your future campaigns. 
In this blog, we are going to cover how to efficiently track the performance and improve the results of any current and future campaigns. 
If you run Facebook Ads, there is a possibility that you could run into the trouble of having your account disabled. This can be a problem if you’ve invested in your Facebook Ads and they’re bringing you results. 
What are the potential reasons behind your account being disabled? 
Facebook has a strict policy when it comes to advertising on their platform, and one that you must familiarise yourself with when you’re creating your Facebook Ads account. The potential reasons behind your account being disabled could be... 
If you want to create a Facebook Ad for your business, then you must understand what works well and what doesn’t. As you must pay to advertise on Facebook, you don’t want to put an ad out there that returns no results, as this just means your wasting money that you could’ve instead invested into your business. You need to have a strategy though, as this will be important when it comes to creating Facebook Ads. 
You don’t need to be an expert in content creation or copy writing to create you Facebook ads, all you need is a couple of tips and some knowledge to get you started on your journey to creating successful Ads for Facebook that will give you the results you desire. 
Over the years, Instagram has grown into being one of the most important platforms for businesses. But amongst so many competitors and influencers, it can be difficult to know where to start and how to grow your following. You have to stand out in the crowd, so following some of these tips will help you do exactly that. Whether you’re just starting out or are hitting a brick wall with your current page, you’ll be able to find the solution in this blog. 
Firstly, you need to view your insights. Which posts are doing the best? Which posts aren’t getting engagement? You can easily access your insights by clicking on your profile and looking at the ‘Insights’ section near ‘Edit Profile’. These insights will give you a good idea about how to plan your content to get consistent engagement from your followers.  
If you need engagement, ask your followers questions in your posts, or do specific posts to target an increase in engagement.  
When people do start to engage, interact with them!  
LinkedIn is the perfect place for business who are looking for a professional platform to market on. With 722 million users, then it’s clear there’s a wide and diverse audience that can be reached by marketing your business effectively on there. 
However, it can often be neglected as businesses focus on there more audience-based platforms such as Instagram and Facebook. LinkedIn however can be powerful and important platform for your business if it’s used correctly, and you market in the correct way on it. 
Here are some tips that you can follow to make your business stand out on LinkedIn, and have it become a big part of your marketing strategy. 
Facebook groups are extremely beneficial for many business owners. They have become a big marketing tool that businesses are starting to understand and use. Facebook groups allow you to create a community around your business, helping you to really interact with your core audience and provide tips and information you may not want to give on your public page. Facebook groups also provide a direct line of communication to your audience, they allow meaningful customer relationships and they are used to grow your community and engagement. 
With up to 1.4 billion people being members of groups across Facebook these are definitely something to invest in. So, if you’re trying to promote your business online, increase your traffic and reach, Facebook groups is the best place to do it. 
When you’re in the process of creating your Facebook Ad, you want it to reach your target audience. For example, there is no use in creating an ad that reaches people who may not live in the area you operate from. Thankfully, Facebook has detailed options that allows you to reach your target audience, so that you’re not paying to advertise to people who don’t add any value to your business. 
If you’ve never targeted people using Facebook Ads before, don’t worry – this blog post will give all the important tips on how you can specifically target, and it be successful. 
Blogging is a crucial element for any business, as it not only drives traffic to your website and promotes your products and services, but it also helps you build trust with your potential customers. 
Market research shows that on average, companies with blogs produce 67% more leads per month than those who don’t blog. This means that blogging is not only a major asset for companies seeking to expand, but also plays an essential role in keeping your business competitive. 
So, if you’re business isn’t already blogging or outsourcing this aspect of marketing to a third-party company, you may want to consider how you can add blogging to your marketing strategy to simplify the sales funnel process 
Outsourcing your social media, can improve the efficiency and productivity of your business, as the company can focus on its core operations. It is mainly used to significantly cut labour costs, save time and money among many other factors. 
Outsourcing your social media means a third-party company will have access to your accounts (Twitter, Facebook, Instagram and LinkedIn for example) so that they can spend time researching your industry and posting relevant content that speaks to your target audience. 
If you’ve been trying to decide whether or not to outsource your social media marketing, here are four reasons why outsourcing your social media might just be the best thing you ever do for your business. 
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