When you create an account on LinkedIn, you need to make your profile stand out from the crowd. You’ll need to showcase your achievements and skills, attract people to your content and find connections with others in your industry. 

 

LinkedIn can enhance the way you do business, by letting you reach a whole new world of business owners within your industry, creating valuable and meaningful relationships. 

 

Here’s how you can create the perfect profile on LinkedIn. 

 

Happy 2024! As we enter the New Year, we can expect lots of updates coming to social media as 2024 progresses, and have started to see updates being rolled out this January. 

 

Here’s all the social media news this January. 

 

 

Meta have announced certain targeting options are to be removed from Facebook Ads due to low usage, being too specific and causing issues due to sensitive topics such as race, ethnicity and health. 

 

 

Retargeting campaigns are designed to engage any customers who have previously shown some interest in your business’ website or app but haven’t yet converted into a client. 

 

77% of marketers use retargeting in Facebook and Instagram advertising, so there’s no better time to start you retargeting efforts than the present. Retargeted customers are 70% more likely to convert, meaning there’s a world of potential customers out there that you could be reaching. 

 

Here’s your guide to Facebook retargeting campaigns. 

 

 

 

When you set out to market online, you’ll need a detailed, well thought out and considered strategy for your digital marketing. When you have this, you’ll have a way to really fine-tune the elements that are needed to bring your digital marketing to the next level and put your business at the forefront of your industry for social media success. 

 

Here’s how you can create the perfect digital marketing strategy. 

 

 

 

Facebook Ads allow you to promote your business beyond the traditional forms of advertising and marketing, giving you the opportunity to push your products and services to a wider audience using social media. 

 

If you haven’t started using Facebook Ads yet, then there’s no better time like the present to get your business marketing on socials by using ads on the platform. Setting out may seem like a big task at first, but when you know what you’re doing it can make the whole process a little easier. 

 

Here’s how to get started creating Facebook Ads.