Posts from June 2022

Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 
Grab Their Attention 
Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 
Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers' attention but short enough to leave them wanting more. 
If you know how to write good copy for your social media posts, then you need to make sure the images you’re putting alongside it are as equally engaging and interesting. With visual content being one of the main things you need to focus on when advertising on social media, you have to make sure it is a good way to attract people to interact with you and follow you on social media. 
With images on LinkedIn having a 98% more engagement rate than plain text posts, getting your visual content right is important to sustain your social media growth. Here are some tips on how you can achieve this with your visual content online. 
Keep In Line With Your Branding 
If you have certain brand colours or a brand style guide, make sure you follow this when you create your posts. This will help to create a continuous and visually pleasing looking grid or feed and will help people to recognise your  
If you’re looking for a way to build your audience on Instagram, then there’s no better way than using Instagram Reels. 
Instagram Reels generate 67% more engagement than standard Instagram video content, therefore it is important that you begin to utilise them as part of your Instagram marketing plan. Creating reels that will become successful will help you appear as a suggested account on Instagram feeds, which could help to bring in new audiences. It can also help you to position yourself as an industry lead within your sector, especially if you’re one of the first to begin using Reels. 
Looking to get started? Here are some tips on how to create Instagram Reels. 
Social media has become a vital part of any marketing strategy, over 3.6 billion people are using social media and the number is expected to increase up to 4.41 billion by 2025. When it comes to your business, it is important to be on as many social media platforms as possible, as they offer many different possibilities to share information and have different audiences on each one. 
Marketing your business on social media gives you the ability to directly connect and engage with your target audience. The more involved you become on your chosen social media platforms, the more benefits you’ll reap as a result. 
When you’ve set up your social media page, you’ll want to start creating content. There’s no point in creating your business’ page on social media and then not posting – you could be losing out on a huge amount of engagement and new clients if you don’t actively post content to your profile. 
If you’re struggling for ideas and need some help to get you on the right track so you can begin posting the ideal forms of content on your social media, here are a few tips.. 
Keeping on top of your insights on social media is important if you want to see growth across your platforms. Insights help you to plan and modify your content so that you’re getting the best results from your social media marketing campaigns. Facebook provides you with detailed insights across a range of important elements. 
If you’re not currently looking at your insights and using them as a guide in order to have a successful business page, here are some reasons why you should start. 
Instagram Reels offer anyone the chance to create fun and engaging videos to share with their friends or anyone on Instagram. Reels are 15-60 seconds, multi-clip videos that can have sound, effects, and music added to them. 
Reels is a feature created by Instagram and is becoming an integral part of Instagram’s business model. Reels provide you with an opportunity to be creative while being relevant. It’s a quick and convenient way to engage your audience and deliver your message. Instagram Reels also provide visibility for your account as they’re just another way to reach your target audience, more importantly users will be able to view and share them for a longer period of time. 
A public Reel will appear in the explore tab, sharing your content to many users outside your following. The explore tab is used to discover new brands and content, with more than 70% of users following at least one brand on the platform. Reels will also appear on the pages dedicated to the songs, the hashtags or the effects added in the video. 
If you’re looking to make your central business platform LinkedIn, you’ll be able to have the opportunity to create articles that express your opinions, expertise and knowledge to your connections and others interested in topics within your industry of choice. 
Articles on LinkedIn are like standard blog posts that you may post on your website. They can give your audience a closer look at your industry, allow you to explore features of a new product or service you have on offer or can simply be a place for you to re-post any blogs you have on your website as a LinkedIn article. 
Here are the benefits of LinkedIn articles, and how you can start writing them. 
Google My Business Listings allow customers to find information on you and your company. When somebody searches for your type of service, they will see a list of businesses displayed to them through Google My Business. 
In order to get your business displayed to them you must create a listing. Your company is listed for free on the Google homepage and Google Maps. Having a listing will allow you and other potential customers to see previous customer reviews, and you’ll also be able to see your any direct messages you receive. You’ll also be able to create your own free Google My Business website. 
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