Posts tagged “Facebook Engagement”

Facebook has over 3 billion users worldwide, and advertising on the platform can bring you a lot of sales and new audiences if done correctly. Facebook ads are one of the most popular forms of social media advertising, and can be a huge part of your digital marketing campaigns. 
Here are 5 reasons why you should consider Facebook Ads… 
Targeting options on Facebook are some of the most advanced, with businesses being able to go for specific interests to narrow down audiences more than they already have by looking at things such as gender, age, location and job. Targeting is such a highly important of creating great ads due to its ability to make sure you’re reaching the exact people you want engaging with your business, giving you a better ROI. 
Facebook is one of the most popular platforms to use for those looking to market their business on social media. 
With over 3 billion active users, Facebook gives you the opportunity to reach an audience you wouldn’t usually find if you’re not engaging with the digital side of marketing. It’s a huge platform allowing you to bring in the sales and audience you dream of. 
Getting engagement helps to boost your posts, create a loyal base of customers and followers and puts you as an industry lead. 
Here’s how you can increase your Facebook engagement. 
When you begin marketing on Facebook, one of the first things you must do is create a business page. This page will be the basis of your marketing, giving you the tools to make your social media marketing a success. 
It’s important you get your business page right, as it’s the hub of everything you do, and one of the first places potential audience members will look for more information about what you do. 
Here’s how you can engage customers with an ideal business page on Facebook. 
Retargeting campaigns are designed to engage any customers who have previously shown some interest in your business’ website or app but haven’t yet converted into a client. 
77% of marketers use retargeting in Facebook and Instagram advertising, so there’s no better time to start you retargeting efforts than the present. Retargeted customers are 70% more likely to convert, meaning there’s a world of potential customers out there that you could be reaching. 
Here’s your guide to Facebook retargeting campaigns. 
Facebook Ads allow you to promote your business beyond the traditional forms of advertising and marketing, giving you the opportunity to push your products and services to a wider audience using social media. 
If you haven’t started using Facebook Ads yet, then there’s no better time like the present to get your business marketing on socials by using ads on the platform. Setting out may seem like a big task at first, but when you know what you’re doing it can make the whole process a little easier. 
Here’s how to get started creating Facebook Ads. 
When you elect Facebook as your business’ chosen platform for your social media marketing, you need to be able to promote and market your business effectively whilst also creating a connection with your audience and building up a loyal following. 
Promoting your business on Facebook doesn’t have to be difficult, however it can be tough to know exactly where to start – especially if this is your first foray into the world of social media marketing and using the tools Facebook has on offer to aid businesses with building a presence online. 
Here’s how you can use Facebook to promote your business on social media… 
Your Facebook Ads are an important part of your marketing efforts, and when they’re created well, they can become a key part of your online sales and engagement strategy. 
Roughly 19% of global ad revenue comes from Facebook Ads, with a user on average clicking on 12 ads each month. 
But how do you create an ad that performs well? Here are some tips on how you can start writing and creating a great Facebook Ad. 
When you look to promoting your business using social media, Facebook is a platform many will turn to in order to build an audience, reach their target audience and grow their following. 
Facebook is a great site to use, with many tools available for business owners to get to grips with and take advantage of if they want to see their social media marketing efforts flourish. 
Here are some top tips on how you can use Facebook for your social media marketing. 
When you create a Facebook Ad, you’ll have the option to use different ad formats to sell your product and really reach out to your audience with an ad that’s sure to impress them and hook them in. 
Knowing what kind of ad format that works for your audience can take some time, but often some ads lend themselves better to some businesses and industries than they do others. 
Here are the different types of ad formats, and how you can choose whether they’d be right for your business’ advertising. 
There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of. 
Let’s take a look at the latest updates for July 2023…. 
Meta Launches Threads 
The biggest news from July is the launch of Meta’s new social media app, Threads. 
Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout. 
If you’ve found that you’re losing customers before they make purchases, it can be demoralising and feel like your marketing efforts aren’t working. This isn’t necessarily the case. 
Through the power of Facebook retargeting, you can bring back the customers you’ve lost, and get them purchasing from your business. Research suggests that 97% of customers will leave a website without making a purchase on their first visit – therefore becoming lost customers. You can however retarget these people via social media – and Facebook is a great tool to use to do this. 
Facebook Ad retargeting allows you to find the customers that originally didn’t purchase from you, and get your business back out in front of them. 
Here’s how to bring back lost customers using the power of Facebook Retargeting. 
Running a Facebook Ad campaign is a great way to attract more business. However, if you’re starting from scratch, it can be difficult to know exactly what to do to make your ad attractive to your target audience so that they interact with it. 
Instead of going all in with one ad and risking a potential failure, Facebook allows you to do A/B testing so you can see what kind of ad campaign is the most suitable for you. 
Here’s how to run a successful Facebook Ad A/B Test. 
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