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Posts tagged “Facebook Marketing”

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What the best Facebook ads are doing right now

Posted on 1st June 2026
 
What the best Facebook ads are doing right now
The digital marketing world is a lot of things, but slow-moving isn’t one of them. 
 
Facebook ads, like the rest of the industry, continue to evolve at a really fast face, so you need to keep up if you want to see results. 
 
This means no more boosted posts, and definitely not hitting ‘publish’ and hoping for the best. 
 
Here’s what you really need to do to make content that works hard for you, and why. 

Short-form videos 

Videos tend to outperform static images, and short-form content (under 90 seconds) is the best bet for Facebook reels and mobile viewing. Users scroll fast, so you’ll only have a few seconds to grab, then keep their attention. 
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How To Spot Ad Fatigue On Facebook

Posted on 12th February 2026
 
Running an ad on Facebook, but have started to notice that results are slowing down, the numbers are dwindling, and that your previously performing ad just simply seems to have stopped working? You could be suffering from what is known as Ad Fatigue. 
 
In this blog, we’ll help you figure out how to spot ad fatigue with your Facebook Ads, and give you some advice on how to fix it. 

What Is Ad Fatigue? 

Ad fatigue happens when your audience has seen your ad too many times. They stop engaging, which drags down your conversions and leads to a higher cost per result. This is why it’s highly important you’re keeping an eye on the data your ads are bringing in – as spotting ad fatigue early will allow you to make the needed changes quickly, and get your ad performing at its best once again – otherwise you’ll be burning through your budget without being aware. 
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5 Common Facebook Ad Mistakes (And How To Fix Them)

Posted on 9th January 2026
 
Facebook Ads can be an effective marketing practice for your business, but one that can be easy to get wrong – especially if you haven’t run ads before or aren’t familiar with the platform. It’s easy, if you’ve had a bad experience with Facebook Ads in the past to think that the platform simply doesn’t work for your business – but that’s not the case. 
 
Here are 5 common Facebook ad mistakes and how you can fix them to ensure your ads work best for your business. 

Mistake 1: Using Too Much Budget 

One of the biggest mistakes some businesses make is using too much budget too early on into their campaigns. Many believe they need a big budget for Facebook Ads to work for them, but Facebook needs time to gather data about your ad and who responds to it – allowing their algorithm to deliver it correctly. Using too much budget can see you burn through money you can’t afford to lose – resulting in your ad being switched off before it can really deliver. 
Fix: Starting off small with around £5 a day allows you to test and scale in tune with the results that are being delivered. Having a small budget doesn’t mean less results – it can in fact bring in a lot of business and a lot of money, allowing you to consider adding more budget to your ads overtime once they begin bringing in the numbers you desire. 

Mistake 2: Poor Targeting 

Targeting is often the ‘make or break’ part of your Facebook Ads – and it’s where business often fall in their strategies. You really need to familiarise yourself with your target audience before you begin running ads – if you go too broad or too niche, it can often leave you with little audience engagement. 
 
Fix: Instead, target what you know (and what Facebook has available) about your audience. If you’re targeting parents, but only those with young children for example, Facebook allows you to select those who are listed of having children in specific age ranges. From demographics to jobs and even such things as engaged shoppers, there is an abundance of targeting options that will work for your businesses – so elect the right people and let Facebook’s algorithm do the rest. When the data comes in, you can refine your targeting if needed – learning as you go where your core audience lies. 

Mistake 3: Choosing the Wrong Objective 

One of the main reasons that Facebook Ads often fail is due to the wrong objective being chosen. This is the beginning of any campaign creation – forming the basis of your campaign and helping Facebook to understand your desired outcome – if you want sales, then you’re looking for a sales campaign, not awareness or engagement. 
 
Fix: There are Traffic, Sales, Engagement App Promotion, Leads and Awareness objectives, all offering different goals to help bring in the best interaction with your ad. As an example, you’d use a Lead campaign if you want messages, calls, sign ups or an instant form whereas Traffic is good for link clicks and landing page views. Knowing exactly what outcome you need from your campaign will help select the correct objective, giving Facebook clear instructions and you clearer results. 

Mistake 4: Weak Ad Creative 

For some, the ad creative can be the part that trips businesses up with their Facebook Ads. Either you have a great creative but the setup is poor, or you have a great setup and the creative is poor. If you’re falling into the latter category, then this is where you’re making a mistake. Common issues with ad creative include: 
 
- Unclear or an absence of a call to action 
- No clear benefit conveyed to the audience 
- Generic images that don’t stand out 
- Confusing, overloaded graphic design 
- Multiple messages in one ad 
 
You have seconds to grab the attention of your audience member – remember they’re not on Facebook to buy, so your ad needs to stop them in their tracks whilst scrolling through posts from friends, family and pages they engage with regularly. 
 
Fix: Once you know what it is you want to promote, ask yourself 3 things: Who is the ad for? What problem does it solve? What benefit does it provide? 
Stick with one message, one offer and one goal – use high quality imagery, branded, simple designs and make your customer feel that they need your product or service. Touch on their pain points, solve them, and then direct them to exactly where they need to go. Pair this with a great set up, and you’ll be on track for success. 

Mistake 5: Ignoring Results 

You can’t build and run an ad and then ignore the results, leaving an ad that may be using a lot of budget but getting little results running in the background or stopping an ad that is bringing in results. Facebook Ads require regular results tracking, so you know what is and isn’t working so you can tweak and scale correctly. There’s also the case of focusing on the wrong data - likely you’ll be looking more towards likes, comments and shares, which, whilst important, are vanity metrics – you want to be looking more towards the things that actually matter such as your actionable metrics like conversions. 
 
Fix: From the start, make sure your tracking is set up correctly so that you don’t run into any issues, and then focus your attention on the metrics that will align with your goals such as – in a leads campaign – the amount of leads, the cost per lead, and even cost per link click and click through rate. Getting this data tracked on a weekly basis can help guide you with the future of your campaigns, giving you the chance to see how your campaigns improve over time and giving you an indication of when to make those crucial changes to allow your ad to perform at its best. 
 
Facebook Ad issues often aren’t often down to the complex or advanced settings but rather the simpler tasks, that whilst seemingly straightforward, also leave room for small errors that can change the way your campaign performs. By fixing these mistakes, you can run an ad that works for your business – allowing this to become a key part of your marketing strategy. 
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Top Facebook Ad Tips For Small Business Owners

Posted on 18th September 2025
 
If you’re the owner of a small business, Facebook Ads can be a great way to get discovered by new audiences and bring in new business. 
 
Facebook Ads don’t have to break the bank, and can bring you a greater return on your investment when they’re optimised and run correctly. If you’ve never made one before, then don’t worry – these top tips will help you to get your head around Facebook ads so you can begin creating and running your own. 

Choosing the Right Ad Objective: How To Find The Right One For Your Campaign 

First of all, you need to select the right objective for your Facebook Ad Campaign. Ad objectives help to mould the outcome of your campaign, and should align with your goals for running a Facebook Ad. Here are the Ad Objectives you can choose from: 
Awareness – Awareness campaigns will help you reach people who are most likely to remember your ad, and can help if your business has rebranded or is just setting up – letting your audience become much more familiar with your business. 
 
Traffic – Traffic ads increase the traffic to something like your website, your page, app or another resource. You want to get as many people as possible to click through, visit and take action in the destination that you’ve sent them to. 
 
Engagement – This is when you’re looking for people who are most likely to engage with your business online, whether that’s something like getting them to start a conversation on messenger or take a specific action on your Facebook page or your ad itself. 
 
Leads – Using messages forms, phone calls or sign ups, lead campaigns let you get customers to enquire to find out more by helping to provide their information in some capacity. For example, you can get more sign ups to an email list, or attract them with a free trial or resource. 
 
App Promotion – Have an app you need to promote? App Promotions are great for targeting mobile users to install your app or, if they already have it, to make a purchase or visit something new that you’ve introduced within the app specifically. 
 
Sales – Finally we look at sales campaigns, which are essentially what they say on the tin. They’re campaigns designed to get people to make a purchase, but they can also be used to track things like adding to a basket (which can also be helpful when it comes to retargeting later on in your Ads journey). 

Set The Right Budget 

When setting up your ad, you’ll need to select the ad budget – this is the amount of money you’re willing to spend daily during the duration of your ads being run. Whilst you may think you need to put a substantial amount into running an ad, you also need to ensure that your spending will be financially stable for your small business. Starting with £5 or £10 can be enough to bring in significant results if you’ve correctly curated a campaign that attracts the correct audience to purchase from you. By starting small, you can continue to test and scale until you find the ad that works the best for your small business without the worrying of spending over the odds for an add that isn’t performing that you can’t afford to change. 

Ad Creative That Stands-Out 

Your creative is what hooks your audience in and helps you to stand out from the crowd and competition. There are multiple components to the creative stage of your ad, so here are the things you need to be looking out for: 
 
Text – Make sure your text is clear in it’s messaging, concise and gets to the point quickly. You need to let your audience know how your or services solves their problem and pain points, and intrigue them to click through and take some kind of action (depending on what the objective of your ad set out to achieve). Speak directly to your audience members, show them that you understand what they need and why your business is the one they need to buying from. 
 
Headlines – You headline should be clear and short, making it quick and easy for your audience to understand what you Ad is about. 
 
Call To Action – You need to direct your audience to the action they need to take, so select the most relevant call to action for your ad such as ‘Sign Up’, ‘Learn More’ or ‘Book Now’. 
 
Image & Video – When it comes to the image(s) and video that you use, there are things you need to consider. Whether you’re using a singular image or carousel format, make sure it’s branded, correctly represents what you’re advertising to your audience, and grabs their attention. With your images and video, ensure they’re high-quality and with your video, make sure it’s not too long and explains what it is that you are advertising to your audience. Your images and video are the things that need to be stopping your audience in their tracks – so spend time ensuring this area is perfected. 

Find Your Audience 

Finally, you can run a great ad but without the right audience seeing it, you won’t be bringing in any business. First, think about the person you want to see your ads – consider their demographics such as their location, age, gender, interests, job type, even things such as if they’re parents or what they earn. Don’t narrow your audience too much so that you get no leads, but don’t ignore it entirely so it’s shown to people who won’t have an interest in what you’re advertising. Having a good idea of your audience can even help with the creative side of things, so make sure you are absolutely certain on the traits and characteristics of your ideal audience member. 
Starting Facebook Ads can be daunting, but hopefully these tips can give you some guidance when it comes to creating your own. If you’re struggling, don’t have the time or just need help from experts then don’t hesitate to get in touch with 22:22 marketing – we can help get you started with your Facebook Ads. 
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How To Write Facebook Ad Copy That Converts

Posted on 7th August 2025
 
 
Thinking about expanding your marketing into Facebook Ads, but are approaching it for the first time? If so, then one of the most important things you need to know is how to create an ad that converts – and in this blog we’ll be looking at your ad copy. 
 
Ad copy is what helps to convey your message across to your audience – if your audience don’t know what you’re selling or don’t know how it’ll help them, then they won’t buy from you. So, if you’re getting started with ads here’s how to write ad copy that converts. 

Facebook Ads: General Top Tips 

If you’re starting with ads, here are some general top tips you need to know before you start: 
• Know who your audience are: It’s important to be aware of exactly who you’re marketing towards. You should already have a good idea of this, so take a look at who you’re already targeting and go for a similar audience with your ads. You can even get more specific if you wanted by considering the type of interests they have, income, relationship status – anything that helps you to understand the mindset of your audience member. 
 
• Brand Voice: You should have an adopted brand voice that carries you through all of your business social communications. Is it corporate? Humorous? Relatable? Friendly? Your brand voice is what represents your business and gives you a cohesive online presence through your digital marketing efforts. 
 
• Graphics: Decide what graphics you want to use. Is it a carousel ad, single image or video format? Having this in mind will help to aid what you include in your text. 
 
• Be aware of what placements, formats and objectives that are available to you and select the correct ones for your business. 
 
Now we have these points considered, let’s look closer into writing your Ad copy. 

Speak Directly To Your Audience 

One of the key things you must do when writing your copy is speak directly to members of your audience. Put yourself in their shoes and consider what issues they may be having, and what product or service they need to solve this problem. For example, if you’re an ethical clothing brand, your ideal customer may be looking to buy good-quality items that aren’t considered ‘fast fashion’, and may be wanting to be eco-friendlier and more sustainable with their purchases. You know your product solves this, so use this to your advantage in your copy by directly pointing this out. You can ask at the top of your copy a question related to their problem which can act as an instant hook, or, even better, speak as your audience. You can look at any reviews you may have to see common themes and problems mentioned that your product has solved, but if you don’t have this available to you then you can come up with your own problem. Sticking with our example, you could begin your ad with a statement such as “I want to be sustainable with my clothing choices, but I keep coming across fast-fashion instead” or “I’m concerned about the impact my fashion choices are having on the environment”. Whoever it is you’re targeting, really get to know what it is that they’re looking for and include it in your messaging. You can use these pain point quotes in your graphics too for an instant impact. 

Capture Attention Fast 

In today’s fast paced social media world people will keep scrolling until they see something that captures their attention – Samba Recovery reports that the average internet user has an attention span of 8.25 seconds, so not only are you battling with grabbing their attention you’re tasked with retaining it too. Therefore, get your point across – there isn’t a lot of room to pad out what you’re trying to say, so make sure you’re concise, and that the information you provide can be consumed quickly. Your graphics can also aid with grabbing attention – if this stops someone in their tracks, your copy should be would keeps them engaged and wanting to click through to find out more or purchase what you’re selling. 

Add Value 

Don’t sell, sell, sell – add value instead. People aren’t on Facebook to buy – you need to warm people up to purchasing. After all they’re often passively scrolling through content, and the last thing they’re looking for is someone demanding sales. This why you need to have value in your copy – show that you understand your audience, their wants and needs, and most importantly, speak their language. If they relate to what you have to say in your copy and feel like your business could be the answer to their problems, they’re much more likely to click your link and take action than if you went straight in with an immediate sales pitch. Finding the right balance between sales and value is the key, and when approaching your copy think about answering two important questions: Why would someone want to use my product? & How will it help my audience? 

Call Out Your Audience 

Facebook has some great targeting options available for you to use within it’s own platform, but you can also help to push the algorithm even more by directly mentioning your target audience in your copy. Looking for football fans? Fashion lovers? Animal lovers? Frequent travellers? Call them out in your copy. Using Facebooks in-built targeting system within ad manager, not only are you giving yourself the best chance of reaching the audience you want to be engaging with your business, but you’re also ensuring they’re hooked in from the get go as they recognise themselves instantly in your ad copy. 
Whilst ad copy isn’t the only thing you need to focus on if you’re running Facebook ads, it is a key component to forming the rest of your set up by complimenting multiple aspects of your campaign. If you’ve been struggling with writing copy that converts, then hopefully these tips will help you create copy that wins you business. 
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Should I Use Facebook Or LinkedIn For My Business In 2025?

Posted on 15th May 2025
 
Picking the right platform for your business can be tough, especially when you’re first starting out. 
 
Facebook and LinkedIn both have huge audiences that are actively awaiting a business just like yours to come into their lives – but which one is best for your business in 2025? 
 
Let’s take a look at both platforms in more detail. 

Audiences 

First, we have to look at each platforms intended audiences. Facebook has an active user base of 3 billion people monthly, whereas LinkedIn has just under 2 billion a month. Facebook is one of the worlds biggest social media platforms, and has a diverse, worldwide audience from all age groups – although Millennials and older seem to be more frequent users than the younger generations who frequent TikTok and Instagram more often in 2025 – leaving the likes of Facebook behind. 
LinkedIn may have a smaller audience, but it’s full of industry experts and companies – the perfect audience if you’re looking to network and you’re catering your content to a more professional audience. 

B2B vs B2C 

Facebook is perfect for B2C Marketing (Business To Consumer). If you’re running ads, advanced targeting features make Facebook the perfect place to promote your products and services directly to your ideal customer. If you’re using it for general marketing, you can begin to create posts designed to attract and convert the audience members, driving high engagement from consumers. 
 
If your content is more for B2B audiences, then LinkedIn is the platform you should choose. It’s tailored for you to build business connections, and LinkedIn ads allow you to target by job title, industry and company size and more professional demographics. 

Content Styles 

Facebook content can be a mix of many styles including entertainment, education, sales and engagement posts. Photos and videos, live content, text-based and polls all work depending on the type person your audience members are. Storytelling and creating emotional connections work well on Facebook, as does showing behind the scenes content, user generated content and hosting contests. Brand voices can vary on here too – making the platform better for broader range of business. 
 
LinkedIn content is more professional and driven by value – articles, industry news, business updates – all of this can help users over there to understand a little more about you. It can also improve other’s industry knowledge and enhance their careers and provide insights to users. Longer captions that are thought-provoking can work incredibly well in this type of setting, but don’t hesitate to show emotion – in 2025, people are really starting to move towards authenticity rather than very straight-forward pitch style posts – so consider this too when creating content for LinkedIn. 

Audience Relationship 

Facebook allows you to build personal relationships with consumers – replying to comments, messages, live chats and driving conversations lets you build up brand trust and cement great relationships with your audience. You have the opportunity to create a brand experience for audiences that have them coming back for more – and having a great relationship with the brand itself is part of this. 
 
LinkedIn relationships require a much more long-term strategy – you’re still building credibility and trust, but you’re also establishing industry authority. It’s ideal to nurture leads, develop partnerships and recruit talent and is best used for thoughtful, dedicated outreach rather than a fast-paced conversations. 

Groups 

Facebook Groups can be a huge part of your marketing strategy – nearly 2 billion people are actively using groups every month, and you should be too. Groups are communities usually dedicated to a specific topic, and your business can create one to build up a loyal community offering exclusives, support and giving other customers a dedicated place to talk to each other and to your business. 
 
LinkedIn groups are more focused on industry-specific conversations and networking, and are great for finding niche B2B communities where you can participate and add value to the discussions that are ongoing within these specific groups. 
In 2025, the two also can work interchangeably, as long as you have distinct strategies tailored to both that can bring success on LinkedIn and Facebook. There is no one-size-fits all approach to marketing, but hopefully this blog has given you some idea as to which platform fits your business the best, whilst also giving you enough insight into the other to craft a great strategy that can be applied to both, if you choose to use them alongside one another. 
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Facebook Ads: A/B Testing Your Ad Creative

Posted on 6th February 2025
 
When it comes to creating Facebook Ads, you may have run a campaign that hasn’t worked as well as you expected, or are thinking of creating a campaign but aren’t 100% sure on whether you’ve chosen the right ad creative. 
 
If you’re in this position, then you should use A/B testing. This allows you to change different elements of your ads, run them, and then analyse the results to see which one works the best for your business. 
 
Here’s how you can use A/B testing with your ad creative. 

What Is A/B Testing? 

A/B testing is the method of changing elements of your ad and then running both variants at the same time. The point is to see which variant works the best, and then to choose the best working ad to run on Facebook.  
This helps you keep your cost-per-click low, and means you won’t be wasting money on ads that aren’t performing or are giving you a much higher cost-per-click than an ad that may be successful if you run an A/B Test. 

Testing Variables – What Should I Change? 

To do an A/B test with your ad creative, you can change multiple variables, including: 
 
- Ad headline 
- Ad copy 
- Graphics 
- Type of Ad – static, video or carousel 
- Call To Action 
 
You should only change one variable at a time. If you run an ad with a different graphic, copy, and call to action for an A/B test, you’re essentially running an entirely separate ad. You can do multiple A/B tests If you want to try different things to get the best result from your ad, using the past results to create the ultimate ad that gives you the best return on your investment. 

How To Do An A/B Test 

To do an A/B test, select your campaign and on the toolbar, click A/B test. Then, you can select the variable you want to change. Alternatively, you can do this by creating your initial campaign, copying your ad in the ad level and changing the variable for however many ads you plan to test. So, if you begin by changing the graphic, choose the alternative graphics whilst leaving everything else the same and then you can publish your ad. To get a good idea of the result, Meta suggests that you run an A/B test for 7 days, but can also run it for up to 30 days to get a full scope of how your ad has been performing. If you want, you can then keep the best performing graphic, but change the copy to see which copy connect most with people. You can test as much as you like, but you shouldn’t constantly be testing these ads and spending more and more money when you could already have an ad that works perfectly well without the need for constant changes and tests. 

What Should I Look For 

If you’re using Facebook’s A/B test function, they will automatically select the best performing ad at the end of your testing and display it to all of your audience. If you do it in the ad level, you will have to judge yourself based on the goal you set out to achieve – whether that’s the lowest cost per result, link clicks or conversions. You can use this to determine your best performing ad – switching off the others so your budget is directed at the ad that’s bringing you your desired results. 
A/B testing is an important component in your paid digital marketing efforts, allowing you to get the best results from your ad campaigns, taking a poor campaign to one that becomes a key part of your business’s marketing strategy. Try it today and see how it works for your business. 
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5 Top Tips To Promote Your Business On Facebook

Posted on 6th September 2024
 
Now that your business is on Facebook, it’s time to promote yourself so that your audience can become aware of your presence and begin engaging with you and your content. 
 
When done correctly, Facebook can become a key platform in your marketing strategy and bring you a lot of business and success from your audience. 
 
Here’s 5 top tips for promoting your business on Facebook. 

Optimise Your Business Profile 

You must optimise your business profile to ensure your customers are getting all the information they need about your business, improving your brand image, trust and boosting your chance of being shown to potential customers on social media.  
Make sure you include: 
 
- Your logo 
- Your ethos and slogan 
- Contact information such as an email or telephone number 
- Business location (if you have a physical store) 
- Your website 
- Opening Times 
- Business Page 
- Call To Action 
- Select relevant categories that best describe your business 
 
Having all of this information included not only authenticates your business and shows your audience that you are real, but it helps them understand a little bit more about what you do, who you are and how they can get in touch if needed. By ensuring your business page is fully set up and ready to go, you can then begin to move on to these further tips to grow your page into a valuable marketing tool for your company. 

Facebook Groups 

Facebook Groups have become a huge source of success for businesses using the platform for their marketing. In the last few years, 74% of creators have used Facebook Groups to build their communities, with over 1.8 billion users of groups every month – meaning your community is definitely out there, you just need to find them and make them aware of your brand. You should have an idea of who your target market Is and who your ideal customer is. Abiding by rules of the group, look around and join groups that align with your business and its values, that include all the right people you’d like to eventually convert into loyal customers. 
 
Brand awareness is key to building an audience – if people remember you and can recognise you, whether that’s simply from your name and logo or from the way you’ve been able to provide information on a topic they’ve asked about, that’s a great first step to making people aware of your business. When people become aware of your brand via a group, they’re much more likely to engage with you and your content, which could then lead to them liking your page and continue the interaction outside of these groups and onto your business page instead before making a purchase. It’s all about the customer journey, and brand awareness is a key component in this. 

Interact With Followers 

The art of social media is to be social, so don’t constantly use sales pitches when talking to your potential audience, interact with people you see as potential audience members using your brand voice and answer any question’s they have using your brand voice and industry knowledge. Interacting with your followers shows them that you care about what they have to say, want to help them understand any queries they have about their industries and solve their problems with a product you provide. Even if you’re simply thanking them for a great review, this fosters positive environment for both you, your customers and potential audience members who see you’re actively engaged with those within your community. 

Valuable Content 

When you have a business page you need to be producing valuable content in order to convey your message to the audience and boost engagement. Whether you are creating graphics, videos, focusing on live content or have another way to promote your business via your content, everything you post must be meaningful and have value that will be recognised and appreciated by your audience. Show your knowledge and expertise, balance your value posts and advertisement posts and make sure you’re looking at your analytics so you can work out when the best time to post. Don’t just focus on the timeline – reels and stories have also grown in engagement in the last year, with 57% of businesses noticing that including Facebook stories to promote their products and services is crucial to their success. 

Facebook Ads 

Facebook Ads have become a staple tactic for marketers who want to use the platform for business promotion. When done correctly, you won’t need to spend a lot to get big results, especially if your ad is optimised for mobile devices which accounted for 94% of sales in 2019. Facebook’s Ad platform offers you multiple different options when it comes to creating your advert, from the ad types to the creative you’ll be able to tweak and change things so it’s fully suitable for what you want your ad to achieve. 
 
One of the best thing Facebook offers is their ad targeting options. You can break the targeting down so it targets your ideal customer exactly, even having the option to select what interests they have to make your audience size perfect for your business and for your budget. 
Promoting your business on Facebook is a journey, and one that will take your time and attention to successfully be carried out. Why not try out these tips and see how they can help with business promotion on social media? 
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Facebook Vs LinkedIn: Which Is Best For Your Business?

Posted on 16th May 2024
 
 
 
 
 
 
Facebook and LinkedIn both have benefits for businesses looking to improve their online marketing efforts, but they both have features that may be more suited to how your business operates digitally. 
 
Want to know which is best for your business? Here’s all your need to know about LinkedIn and Facebook Marketing… 
 
 

User Base 

Facebook is the bigger platform, with over 3 billion users compared to LinkedIn’s 875 million, but that doesn’t mean Facebook is the better platform. Whilst it has a bigger audience, both platforms were created for different reasons, with Facebook made for people to connect with friends and LinkedIn for professional connections. Knowing exactly who your target market is will help when it comes to selecting your platform for digital marketing, as you’ll be able to get a feel for which site they may populate the most. 

Looking For B2B Marketing? Try LinkedIn 

LinkedIn is a platform for professionals, so if you’re looking to connect with like-minded business owners and use social-selling to get your business out there. Share thoughts with others in your industry, join groups that are relevant, and post content that’s valuable and insightful. LinkedIn was built for networking, so don’t worry about creating those valuable connections with people – they’ll likely be clued up on terminology and the ins and outs of your industry. 

Facebook Is Best For B2C 

If you would prefer B2C Marketing, you should take a look at Facebook. Facebook allows you to connect with your target customers and see what they think of your business. It also offers diverse targeting when it comes to paid ads, so you can reach out to the exact people who have an interest in your business and your products helping you build brand awareness, engage with customers directly and gather your insights through analytics. 

LinkedIn Groups vs Facebook Groups 

Both platforms offer groups, which are good ways to reach more people and build good relationships for your business. 
 
LinkedIn Groups are a place for industry professionals to gather and discuss the goings-on in your sector. You can also share your own experiences, and the latest news from your industry. There are also people in these groups that may not be leaders, but professionals who could benefit from the advice you share. Take a look into some groups that interest you and see the style of posts and engagements they get before joining. 
 
Facebook Groups also let you operate in a similar to LinkedIn, but you have to remember whilst you’re the professional, a lot of those in these groups won’t have heard the industry-lingo you know about so keep things a little more-simple. A lot of businesses create their own groups as an incentive to build brand loyalty and trust, offering those in there exclusive updates, discounts, Q&A sessions and more, and with over 400 million people in groups they find meaningful you can build a solid digital marketing foundation from Facebook just through your groups. 

Facebook Ads vs. LinkedIn Ads 

Facebook and LinkedIn both offer Ads, and whilst Facebook Ads are arguably the best out there on social media, LinkedIn Ads shouldn’t be discounted. LinkedIn Ads don’t have the same, low cost-per-click Facebook Ads do, but they are great - especially for Lead Generation adverts and reaching other Business owners. Facebook Ads are much more personalised, and have better targeting options that allow you to really narrow down you audience so you can be sure you’re reaching out exactly to the people who would be interested in your business and what you have to sell. 
 
Facebook and LinkedIn are both great platforms to use when it comes to your marketing, but selecting the right one and building on it will help to grow your business on either platform and create a loyal base of followers and customers. 
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How To Increase Your Facebook Engagement

Posted on 8th March 2024
 
 
 
 
Facebook is one of the most popular platforms to use for those looking to market their business on social media. 
 
With over 3 billion active users, Facebook gives you the opportunity to reach an audience you wouldn’t usually find if you’re not engaging with the digital side of marketing. It’s a huge platform allowing you to bring in the sales and audience you dream of. 
 
Getting engagement helps to boost your posts, create a loyal base of customers and followers and puts you as an industry lead. 
 
Here’s how you can increase your Facebook engagement. 
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Engage Customers With The Ideal Facebook Business Page

Posted on 9th February 2024
 
 
 
 
When you begin marketing on Facebook, one of the first things you must do is create a business page. This page will be the basis of your marketing, giving you the tools to make your social media marketing a success. 
 
It’s important you get your business page right, as it’s the hub of everything you do, and one of the first places potential audience members will look for more information about what you do. 
 
Here’s how you can engage customers with an ideal business page on Facebook. 
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Getting Started With Facebook Ads in 2024

Posted on 4th January 2024
 
 
 
 
Facebook Ads allow you to promote your business beyond the traditional forms of advertising and marketing, giving you the opportunity to push your products and services to a wider audience using social media. 
 
If you haven’t started using Facebook Ads yet, then there’s no better time like the present to get your business marketing on socials by using ads on the platform. Setting out may seem like a big task at first, but when you know what you’re doing it can make the whole process a little easier. 
 
Here’s how to get started creating Facebook Ads. 
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