When you create your Facebook Ad, one of the most important things to consider is the ad design. The copy and the graphics must be eye-catching and persuasive, so that it stops people scrolling and grabs their attention. 
There are certain things you should and shouldn’t do when creating your Facebook Ad Design, so here are the do’s and don’ts that you should follow. 
Ad Copy 
Do: Use Statistics 
Using statistics is a great way to convince your audience to become interested in your product If you have statistics available that reflect your brand well, then put this in the ad copy. This can help to lure people in and even trust the product you’re selling will work for them too. Statics add value to the ad copy. 
Don’t: Make Copy Too Long 
If your copy is too long, it’s unlikely you’ll keep the audience engaged. By making this shorter but descriptive, you can get to the point quicker. You need to hook the audience in, and therefore following the KISS method (Keep It Short & Simple) will be better than writing out a full, long-form content style ad copy. Shorter ad copy is also more ideal for mobile users, so consider this if you're mainly targeting mobile users. 
Do: Use A Call To Action 
You need to use a call to action so the audience know what step to take next. Encourage them to click on the ad, send them to specific link, such as your website or product page. This also links to keeping your ad copy short – the CTA shouldn’t be cut off, so that it can be see instantly rather than hidden under a ‘see more’ or ‘continue reading’ drop down. 
Don’t: Deceive People 
You need to be truthful with what you’re advertising in your copy. Lying or deceiving your audience will only reflect negatively on you and your brand or product. Every business owner wants sales, and it can be tempting to embellish your ads to make what your advertising sound impressive, but it will serve you well to stick to the facts, remain truthful, and make your ad a real reflection of your business, product or service. 
Ad Graphic 
Do: Use Your Brand Colours 
Your brand colours represent you, and help with brand recognition. They’re also good for consistency – if people recognise these colours, then they’ll associate them with your brand, and all these graphics will form a part of having a consistent social media marketing plan. You need to define your brand and give it an identity, and creating an ad copy that does that will help when you begin to appear on people's timelines. 
Don’t: Use the Wrong Ad Size 
Facebook Ad graphics has specific ratios to follow so that the full graphic can be displayed. If you use the wrong size, it could make your ads pixelated or cut off any important information. For Facebook, the accepted image formats are JPG and PNG, and the minimum size is 600 x 600 px. The Image ratio is 1.91:1 to 1:1, and resolution at least 1080 x 1080 px, so make sure your ad is hitting all these targets when you create it. 
Do: Create Different Graphics 
If you’re targeting different audiences, then you need to design your ads to suit the audience demographics. Older and younger generations will both have different wants and needs, so making an ad that targets everyone may not be the best way to go if you want to maximise engagement. The same goes for if you’re targeting people with life events upcoming – you need to make a specific graphic about these events, so that it fully suits the audience you want the ad to reach. 
Don’t: Make Graphics Too Busy 
Your ad graphic needs to be straight forward – designing it to be too busy and have too much going on can be overwhelming and distracting. Therefore, keeping it simple will make it easier to view and understand. Don’t use clashing colours, or overload it with images. If you’re unsure on how to start, sites like Canva have pre-set templates you can use to get started on creating your ad to perfectly fit what you’re advertising. 
Designing your Facebook Ad to work for your business and bring you more engagement and sales can take time, but when you get it right, it can have great results. Follow these tips today and get started on designing your Facebook Ad. 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Email: chris@chrislondononline.co.uk 
Or join our online Facebook for Business Course by clicking here 
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