Posts tagged “Content Marketing”

 
 
 
 
 
Are you running a business and are thinking about taking it online? If so, you need to have a think about who your ideal buyer is. 
 
To do this, you need to create a Buyer Persona, which will aid you with the creation of your marketing strategy. 
 
Here’s all you need to know about Buyer Personas and why your business should consider creating one. 
 

Personalisation 

Did you know that 96% of marketers have said the offering a personalised experience increases the likelihood of buyers becoming repeat customers? 94% have also said that offering a personalised service has increased sales. Think about some of your favourite businesses – the likelihood is they cater their marketing towards you in emails or ads, to give you updates and suggestions based on similar products that you’ve purchased before. 
So, what does this have to do with a buyer persona? Well, it’s all about knowing your target audience on a deeper level. It’s all well and good knowing the basics, but that personalisation requires you to really get to know your buyer so you can specifically target your campaigns or ads to them, instead of sending out general emails or ads that don’t capture their attention as instantly. 

Optimise Your Lead Generation Content 

When you’ve created your ideal buyer, you can optimise your lead generation campaigns to maximise your acquisition of customers and reach your audience the most frequently. Buyer personas provide a clear understanding of your audience’s demographics, behaviours, goals, and challenges so you can create highly targeted marketing messages that attract more qualified leads. Your content can be tailored to meet specific needs, increasing your chances at conversion, whilst you allocate your budget more effectively into the styles of content that is performing the best for you. 

Product Development 

Researching your target buyer and knowing everything down to things such as income, their pain points and location will help you with the process of developing products and innovate the creation process. When you can design your products and improve them based off of your audience’s information, you can change your marketing as you go to reflect new product updates that provide a solution to your audience’s pain points. 

Tailor Your Messaging 

Having a buyer persona that you and your team are all aware of will help you with tailoring your content, messages, products, and services directly to their needs and problems, which is where all of what we’ve already discussed plays a part, especially personalisation. When your audience feel like they’re being spoken to directly, they’re more likely to take notice of what you have to say and what you can offer them. 

How To Create A Buyer Persona In 5 Simple Steps 

You’re now aware of why buyer personas are a great choice for a business just like yours - so now it comes to creating one. Here’s how you can make your very own buyer persona in 5 simple steps. 

Get Information About Your Audience 

You can look at the following…. 
 
• Demographic info (age, gender, education, location) 
• Customer Behaviour 
• Lifestyle information and Interests 
• Pain Points 
• Information about their Job 
• Income 
 
This will help with finding new customers, and getting your campaigns aligned with all of the information you’ve found out about them. If you already have customers, start with what you already know about them and further get to know more by sending out surveys or simply reply to their comments and messages to get conversations started. If you need further ideas, take a look at your competition and use social listening to understand exactly who it is you want to reach with your marketing. 

Analyse Information 

When you have collected all of this data and information, start looking for patterns and common information that comes up. This will then help you begin to form the solid foundation of a buyer persona, as you’ll be able to use the most frequent data to get a picture of the type of person who would be interested in buying from you. 

Build Your Persona 

You can now build your audience persona – you can do this by breaking it down into different sections to make it easier for you and your team to understand by categorising certain aspects you’ve discovered about the person you aim to target. Make sure you note everything down so it can be easily accessed when it comes to the next steps. 

Craft Your Communication Strategy 

Now you have an idea of who you want to talk to – how are you going to talk to them? What brand voice do they want? What style of content and wording draws them in, and what should you avoid? Work on the things they may like about your brand, and things they might not, and make sure everyone knows exactly how to respond to your audience without jeopardising your brand image or reputation, or making your team seem unorganised if they go for different brand voices when dealing with customers. 

Create Your Marketing Strategy 

Your marketing strategy has to be tailored to your buyer – which will help with everything from your website updates or creation to your content and style and communication. How will you market? What platforms? What graphics will you use? Are you going to use a mixture of styles? How will you bring in engagement? Are you using paid or organic methods? Consider all of these by always relating back to your buyer persona. 
Buyer Personas are a great way to get your business out in front of people and becoming a success in your industry. Begin creating your buyer persona today and discover the power of targeting! 
 
 
 
 
There are so many different forms of content to use on social media - from text-based posts to elaborate videos and graphics, your content is what draws the audience in and gets them engaging with your business online. 
 
Whether you’re just starting out or you’re overhauling your content strategy, picking the right style depends on your business and your plans to engage your target audience. 
 
If you’re looking for the best content style for you, here’s what you could be using for your social media marketing…. 
 
 
 
 
When you use social media to engage with brands, you may start to notice that each of your favourite businesses uses a different tone in their posts or ads, that helps you instantly recognise them and connect with what they’re saying or selling. 
 
This is their brand voice, and all businesses must adapt their own, unique brand voice if they’re planning to seriously start marketing on social media. 
 
Here’s how you can find your own brand voice. 
 
 
 
Any business planning on using social media to promote themselves needs to have a social media marketing strategy. 
 
This strategy is what the business and its employees would follow when it comes to social media content and management. Without having a clear and well-thought-out strategy, businesses can run into trouble, and see their social media marketing efforts fail. 
 
Here is how you can create a successful social media marketing strategy. 
 
Know Your Goals 
 
What are you aiming to achieve? Knowing your goals is the first step in creating your strategy. This is what your strategy will be based around, and without knowing your goals you won’t be able to measure your success or return on investment. 
 
If you’re running marketing campaigns, then you need to consider user generated content. 
 
User Generated Content (UGC) can help to build trust in your brand, allow you to create good relationships with your customers and boost the power of your social media marketing campaigns. 
 
Here’s why you should use User Generated Content. 
 
What is User Generated Content? 
 
UGC is original content that is created by your customers and published on social media. This can be anything from testimonials to video reviews, and can be a great source of engagement for your social media. 
 
This content can also give you feedback on the products and services that you sell, so you can make improvements if necessary. 60% of consumers believe UGC is the most authentic marketing content, so businesses must consider how it could work for them. Here are some ways to create UGC. 
 
 
 
 
When it comes to social media marketing, one of the biggest elements you must consider is the visual content. 
 
Visual Content helps to capture the audience’s attention, whether its just an image, a video or GIF. It helps you to stand out from the crowd, especially when your visuals are created to a high standard and can represent your business and brand well. 
 
Here’s why creating visual content is important on social media. 
 
 
 
 
With Artificial Intelligence (AI) becoming a popular medium to use for businesses, we’re beginning to see more and more content created using the functions of AI. 
 
But whilst AI can have it’s benefits for business owners, there are also downsides that must be considered if businesses are planning on implementing it in their future content strategies. 
 
Here are the positives, and negatives, to using AI for content creation. 
 
One of the most important things you can do when your start growing a social media audience is build trust in your business. Without trust, your audience may not engage with your business. If they don’t feel like they believe in your business or your products/services then they won’t be making purchases and becoming a part of your audience. 
 
A survey by PwC found that 35% of respondents noted ‘trust in a brand’ as a top 3 reason that influences their purchasing decision. Therefore, it’s important that you build this trust with your customers as soon as possible. 
 
Here are some tips that will help you build trust on social media. 
 
High Quality Content 
 
How good is the content you’re posting? Your content needs to have some value if you want to build trust with your audience. 
 
In order to start creating high quality content, you need to make sure you understand your audience. What do they like, what are they engaging with on social media, what are their interests etc. If you understand who your audience are, you’ll be able to create content that is perfectly targeted towards them. 
 
 
So, you have your businesses social media set up, and now you need to make an impression. Social Media posts can help you to sell and advertise your products to a larger group of people who may otherwise have never come across your business. 
 
Creating a social media strategy will help you with marketing your business online to the correct audiences that you’ve identified as good for your business, and a big part of that marketing is the content that you’re posting. Your content needs to speak to your audience, and if it doesn’t, you won’t be getting the engagement or potential sales that you desire from your social media. 
 
Here are some tips on how to write social media posts that sell.  
 
Research 
 
You need to research your audience and their interests before you create any content, whether that be the post copy, graphics or video content. What are they currently engaging with? It always helps to look at competitors who have similar audiences to the one you plan to target to see how they are getting engagement from their followers. You can also use this research to capitalize on areas that your competitors may not be the strongest in, and implement them into your posts.