Engaging content is the idea of combining text with various other elements that get readers hooked and increase their motivation to read through the whole post. It can also include a way of structuring content so that it looks more appealing to potential readers. Engaging content offers; a new perspective, bits of knowledge, or something helpful, inspiring, or entertaining. Engaging content gives your reader a peek at something they haven’t seen before, but can relate to in some way. 
The content that your business uses on advertising platforms is what makes your brand stand out from the crowd. And to make sure that your audience is connected with your brand consistently, it is important that you create engaging content. 
While businesses understand the importance of posting content regularly,  
the only difficulty they often face is finding out who their target audience is and what it is their trying to say. Most people know they have a message and know they need to be creative but they don’t understand the reasons they’re doing it. 
Read on to learn how to produce engaging content for your brand… 
To create engaging content specifically within the LinkedIn environment to get engagement, views and tractions with your ideal client you need to follow these top tips. 
1. Answer Questions 
They ask you answer… Everyone wants to be heard, so consider asking questions in your social media posts. This gives your audience the opportunity to reply with their opinions, tips and wisdom. Inviting people to join the conversation makes them feel like your company cares about what they have to say. 
A couple of ways to look for questions relevant to your users is to scan online forums like Yahoo, YouTube or to use the Google search bar. 
2. Deliver Value 
One of the primary reasons people go online is to get information, so think about what information your audience will find useful and let that direct your thinking. You need to add value to what you are advertising, whether through the graphics, a live video, or even a meme. When a customer visits your social media page, they should be able to see content that is worth their time or their interest. If it is something that is very general or won’t be very helpful for any page visitor, there are chances they won’t be coming back. 
So, realise what you customers are asking and provide them with value. Being a brand that adds meaning to their lives and increase their knowledge about any aspect of life, the audience will be more impressed by your brand and would probably come back again to gain more information. This is a great way for lead generation. The visitors are attracted by free content that is informative and helpful for them and then eventually leads them to become loyal customers. 
3. Be Consistent 
Once you find a good balance in the amount you post for different kinds of content, be consistent when sharing that content. Not only should you be consistent in your writing style and the type of content that you publish, but readers will be more inclined to read your blog if they know that you’re posting consistently and that they can count on you for new content. Having a posting schedule ensures that consistency in when you post and what you share. 
4. Call To Action 
Every piece of content you create should have a call to action. At the end of each post, have a short sentence or paragraph telling readers what it is you want them to do, and give them the appropriate tools such as a link to do so. 
An example of a meaningful call to action includes a question. A good question is one where you want to know the answer or a question which drives conversation. Make yourself and your brand appear approachable and vulnerable, so users feel comfortable contacting you. 
5. Tell A Story 
Some of the most engaging content is writing that tells a story that’s authentic and real as it keeps the reader guessing. Customers like to hear more real stories and how your product or your business helped somebody make their life easier. You can even share stories about how you started the business or your blog. This is a great way to attract your customers emotionally as they would trust the stories as they appear more personal. 
Your target audience will be able to connect with the stories being shared on your social media page, and there would be many who would relate to these stories, therefore, increasing their liking for your brand. Telling stories has to be one of the most effective ways to make your content more engaging on social media platforms. The more engagement, the better for your business. 
The more you use LinkedIn the more it will reward you and the better result you will get, whether that’s engaging with ideal clients, creating content, messaging people. 
From this read remember to take the time to be social and engage with your audience. Cut through the noise and stand out by adding massive amounts of value. Take the time to get your profile right. Is it talking about you in the best way possible? Is it addressing the pains and problems? Maximise the features on LinkedIn and take advantage on any new ones and finally review the content you create. 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Email: chris@chrislondononline.co.uk 
Or join our online Facebook for Business Course by clicking here 
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