Posts from September 2023

We’ve reached the end of September, and across the month we have seen a number of updates on social media that could be handy for you to consider when it comes to your marketing efforts online. 
Here’s all the latest news from the last month… 
Instagram Launches Broadcast Channels 
It’s likely that recently, you’ve been noticing a lot of invites from people you follow on Instagram to join their broadcast channels. Well, that’s because they’ve been rolled out towards the end of the month for users in Europe, giving them the opportunity to have a direct, DM-like connection with their followers. Users invited to join broadcaster channels will have the options to join or decline, and those looking to use them for marketing will be able to give those who are part of the channel exclusives and behind the scenes content. 
LinkedIn is an incredible platform when it comes to B2B Marketing, giving users the opportunity to connect to likeminded business owners and employees from a vast range of industries across the world, opening them up to new opportunities and lasting relationships. 
Marketing on LinkedIn looks a little different to marketing on more personal sites like Facebook or Instagram, as you’ll be speaking to people in a corporate world, making it important for you to know exactly what you need to do differently to successfully use the platform. 
Here are some top social media marketing tips for LinkedIn. 
On Instagram, you’ll be able to market to an audience that gets to see your business through a more visual lens, using impressive graphics and reels to sell your content to your followers. 
According to Instagram, 30.6 million people in the UK – or 46% of the population – have Instagram, and 42% can be reached by advertising. So, Instagram would be a great choice for businesses looking to market themselves on social media. 
Here are some top tips on how you can use Instagram as part of your social media strategy. 
When you look to promoting your business using social media, Facebook is a platform many will turn to in order to build an audience, reach their target audience and grow their following. 
Facebook is a great site to use, with many tools available for business owners to get to grips with and take advantage of if they want to see their social media marketing efforts flourish. 
Here are some top tips on how you can use Facebook for your social media marketing. 
If your business is planning on creating a great email marketing campaign that helps you to sell, then there’s a number of things you must consider when creating your emails. 
With these campaigns being a way for you to advertise your products and offers directly to your audience, you need to find away to get your audience opening these emails and engaging with what’s included within them. 
Here's what you need to consider when you create your email marketing campaign. 
So, you're a business owner, and you've been pumping resources into PPC ads but the returns just aren't showing up.  
Well, it might be time to reconsider who's handling your advertising efforts.  
Here are five reasons why you need to fire your ad agency. 
Facebook Ad Campaigns can have great success for businesses when they’re done correctly. Finding the right formula for your business is an individual and unique process, that can see you gaining more conversions and bringing in more revenue. 
Here are some tips on how you can create a great Facebook Ad Campaign… 
What Do You Offer? 
You need to give those who view your ads some kind of offer that entices them to click through to your landing page. Whether you sell goods that are ethically sourced, your businesses values are created to make a positive impact, sales support a charity or simply you offer a discount for new customers, offering something that speaks to the audience will help your sales skyrocket. 
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