As a business owner, you’ll probably create strategies for your social media sites such as Facebook and Instagram, but have you created one for LinkedIn? 

 

LinkedIn can help you make lasting business connections and find clients in the corporate world. You need to make sure your content strategy on LinkedIn is appealing to business owners so that you can create a network that is invested in what you do and provide. 

 

 

B2B Marketing is Business-To-Business Marketing. This means you’re engaging with people already in Business, and that probably have some idea already about your current industry, including successful products, competitors and what is currently trending. 

With the rise of social media, many businesses don’t consider email marketing to be an important thing that they need to do when they start out. However, Email Marketing can provide you with the tools and opportunities to increase sales and your reach, especially to those of your target audience who may not use social media. 

 

Why exactly is email marketing so important for small businesses? 

 

 

With emails, you’ll be able to keep your audience updated on new items, sales and deals that you’re running for your products. Emails can be accessed at any time on any device, so it doesn’t matter as much as social media when you’re sending your emails, as they’ll be waiting to be opened in an inbox of your target customer, instead of having to hit when there’s activity on a social media algorithm. 

Whilst most social media seems to be simple text or image posts, many forget the importance of videos. Video’s will capture your audience in just a few seconds, and if your content is interesting enough, the viewer is likely to stick around. With the rise of YouTube, TikTok and most recently Instagram Reels, many businesses now look to post engaging content for new audiences across these platforms. 

 

Videos allow you to create interesting, visually based content that is a lot easier to consume than written paragraphs or swiping across to view paragraphs on attractive infographics. Videos require little to no interaction from the viewer – they simply have to press play, or just stop scrolling due to the auto-play feature. If you take a look at some of the most successful companies on social media, they will often use videos, especially when they’re trying to reach new audiences. As long as you have a good idea about who your audience is, you’re likely to succeed. 

So, you have your businesses social media set up, and now you need to make an impression. Social Media posts can help you to sell and advertise your products to a larger group of people who may otherwise have never come across your business. 

 

Creating a social media strategy will help you with marketing your business online to the correct audiences that you’ve identified as good for your business, and a big part of that marketing is the content that you’re posting. Your content needs to speak to your audience, and if it doesn’t, you won’t be getting the engagement or potential sales that you desire from your social media. 

 

Here are some tips on how to write social media posts that sell.  

 

 

You need to research your audience and their interests before you create any content, whether that be the post copy, graphics or video content. What are they currently engaging with? It always helps to look at competitors who have similar audiences to the one you plan to target to see how they are getting engagement from their followers. You can also use this research to capitalize on areas that your competitors may not be the strongest in, and implement them into your posts. 

Keeping on top of your insights and analytics on social media is important if you want to see growth across your platforms. Insights help you to plan and modify your content so that you’re getting the best results from your social media marketing campaigns. Facebook provides you with detailed insights across a range of important elements. 

 

If you’re not currently looking at your insights and using them as a guide in order to have a successful business page, here are some reasons why you should start. 

 

 

Insights provide you with the knowledge of how you’re performing on your social media pages. It gives you the opportunity gain an understanding of what posts are doing well, where your audience is from along with other audience demographics such as gender and location, and how many people your posts are reaching and how many of those people are engaging. These are all key factors to planning or editing your marketing strategy to be able to successfully run a business page on a social media platform. 

Social Media is a great place for you to be able to connect with new audiences and your ideal client is likely to be within this audience. There are many ways to find out who your ideal client is, and what the best way would be for you to get in contact with them. 

 

Your ideal client often won’t just come to you – you have to discover them. After all, how will they know the benefits of your product/service if you don’t locate them in order to get them invested in whatever it is you’re selling? Your ideal client can provide a big benefit for your business – having loyal customers who are truly fans of what you’re offering can really provide a boost to your business and help you increase your sales. 

 

So how do you find your ideal client? Here are some tips to get you started on discovering who you should be contacting. 

 

Whilst most social media seems to be simple text or image posts, many forget the importance of videos. Video’s will capture your audience in just a few seconds, and if your content is interesting enough, the viewer is likely to stick around. With the rise of YouTube, TikTok and most recently Instagram Reels, many businesses now look to post engaging content for new audiences across these platforms. 

 

Videos allow you to create interesting, visually based content that is a lot easier to consume than written paragraphs or swiping across to view paragraphs on attractive infographics. Videos require little to no interaction from the viewer – they simply have to press play, or just stop scrolling due to the auto-play feature. If you take a look at some of the most successful companies on social media, they will often use videos, especially when they’re trying to reach new audiences. As long as you have a good idea about who your audience is, you’re likely to succeed. TikTok is the perfect platform to try and reach a bigger audience – if a viewer is already interacting with similar content to yours on their personalised ‘For You’ page, then your video is more likely to appear in their streamlined timeline. This means you gain more exposure, new followers, and the more interaction your video gets, the more likely you are to appear on other people’s pages. 

 

 

Email Marketing campaigns are great ways to reach your audience directly and promote your service. Emails are personal, and people who have chosen to sign up to your lists are likely to listen to you. But where do you start? How do you get people to sign up? The process can take a long time to get right when you first start, but if you follow these tip’s you’ll begin to see your mailing list grow quicker than you would if you were figuring everything out for yourself. Let’s take a look at the ways you can create a successful email marketing campaign for your business. 

 

Firstly, you need to grow your email list. You can do this by asking for people to sign up when they enter your website for the first time, and offer potential discounts for their first purchase. Many companies do this in order to retrieve someone’s email, and increase sales. You can create a private Facebook group and ask for people to give their email on the questions you ask when they request to join so you can contact them, but make it optional. On Instagram, show snippets of content people might receive if they sign up to your email, and direct them to a link in your bio so they can join your mailing list.