Email marketing campaigns allow you to build relationships with leads, customers and past customers. Attached with the right message, emails can become one of your most impactful marketing channels. 
Email marketing campaigns are used by some of the largest businesses in the world. However, email marketing isn’t just for big brands. In fact, email marketing is one of the best marketing methods available for small businesses with strict budgets. 
By adding email marketing campaigns to your marketing strategy, you can connect with your target audience through their inbox, at a time that is convenient for them. Below are some of the reasons you need to integrate email marketing into your content strategy. 
One of the biggest difficulties a small business has to overcome is building credibility. The reason people trust big names is due to marketing. As users become familiar with these names, so they allow these brands more trust. By using email marketing, you’re able to build credibility by staying in contact with your customers and keeping them up to date about your business. 
Among the many marketing channels, email marketing produced the highest return on investment for the past 10 years. It also has the highest conversion rate for purchases made in response to promotional messages. 
You can personalise your email campaign by creating content that’s relevant to your audience’s interests, shopping activities, journeys, and other relevant factors. You can get this information by looking into products they’ve viewed, blog posts read and items purchased and saved. 
Email marketing campaigns can be used to remind your audience of your brand and show a preview of your website content. You can also send updates of a new blog post, social media post, or live streams. 
Emails are a great way to get customers to visit your website. You can include relevant links to your website within your email content. You can also use your email campaigns to get customers to engage with other great pieces of content available on your website or blog. 
Overall, email marketing has countless benefits for businesses no matter the size. Mainly, due to the fact that email marketing is incredibly cost-effective, while still delivering exceptional results. You can grow your business, build a brand, and set yourself up as an expert without breaking your marketing budget. 
Email is a complex aspect of marketing, so here are some important tips for your businesses that you should always apply to every email campaign. 
• DON’T email your entire contacts list every time you send an email. Not all your contacts are equal, some are active while others aren’t. If you keep sending to your entire list, the inactive members will drag your sender score down each time, hurting your future deliverability. So, separate the most active subscribers from the inactive ones and only send your mail to active members. Overall, increasing your sender score, which will increase the likelihood of more people receiving your mail. 
• DON’T have one domain name reserved for your business. This is similar to not having a backup plan! A good deliverability strategy should have at least 3 domains reserved for their business. 
• Test your emails, as the email subject line, body copy, or link could affect whether your email goes into the spam folder or not. So, you want to create a test email account where you never open emails that you get. This is an effective way to figure out if your emails are being delivered properly. 
• Ensure you have the perfect sales pitch. The perfect sales pitch promotes the benefits, includes a good hook that makes the customer imagine opportunities and possibilities that they haven’t thought of before and if you can stir that emotion, your customers will associate those positive emotions with you and your products. 
If you start creating hooks from the benefits of your product and service that you offer, it will make your email marketing efforts much easier, because you’ll be able to convince whoever is listening that your brand is the best choice for them personally. It will become so relevant to them and they will have to buy from you. 
Email marketing is important in 2021 and will continue going into 2022. It holds the power of a lot of sales, improving your customer engagement, establishing your brand image, and more. 
So, don’t think twice about investing in email marketing, use the tips and you're bound to see the positive impact email marketing can bring to your business. 
Need further advice? 
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