Over April, there have been updates in the world of social media that will be important for you to make note of, to aid your business' digital marketing. 

 

Here’s all of the news from this month. 

 

 

Last month you may remember the announcement that a potential Photo’s version of TikTok was in the works. 

 

Well, the app has now officially launched in Canada and Australia – titled ‘TikTok notes’, it allows users to share images just as they can already on TikTok or Instagram, giving other users a peek into their lives. 

 

 

If you’ve started a social media account for your business, you’re going to need content that gets the audience to engage. Your content must be relevant, and if you’re designing graphics alongside it, they must have some relation to your brand’s style, colour and have a design that stands out from other businesses in your industry. 

 

Content must bring value to your audience, show your industry expertise, and be 100% original to your business’ social media. 

 

If you’re struggling for content, here are some ideas that will engage your audience and get them interacting with your social media. 

 

 

 

Twitter is a great platform to use if you’re looking to market your business on social media.  

 

On the surface, Twitter may not be your number 1 choice for social media marketing, but it has some great tools that can really boost the visibility of your business. 

 

Here’s how you can effectively use Twitter for your business. 

 

Twitter is a great platform to use if you want to see growth for your business. With it’s fast-paced nature, it is, of all social media, the best place to grow a following in a quick amount of time. 

 

But how do you ensure that the follower you’re gaining are valuable to your business? 

 

Curating your Twitter Business profile to target your specific audience takes more than just creating a profile, adding in your information and posting a few tweets here and there. You need to make sure you’re consistent on Twitter to ensure you’re getting the results you desire from the audience you would most like to target. 

 

Here are some ways how you can grow your Twitter following. 

 

So, you have social media accounts set up for your business – now you need to post on them. But working out how many times you need to post each week will help you create a good strategy and work out the optimal times to put your content on social media. 

 

Each social media site is different, and the volume of posts you put up per week will vary over all your accounts. Looking at the four main social sites for businesses – Instagram, Facebook, LinkedIn and Twitter – here’s some advice on how many times you should be posting.