Posts tagged “Instagram marketing”

Social media has been increasingly used to sell products over the years, with many taking advantage of the ever-growing list of features available to users who are looking to these platforms for sales as well as engagement. 
Selling on socials doesn’t just limit you to creating ads – although this is a good way of getting your products out onto the feeds of the people you ideally want to target. Instagram is just one platform offering a ‘shopping’ function to users, keeping their audiences interacting with their page without having to exit out of the app to find products. 
Here’s how your business can sell on Instagram... 

Getting Set-Up 

Firstly, you need to make sure you meet the following requirements stated by Instagram in order to set up a shop: 
• Be located in one of these markets - Australia, India, Indonesia, Japan, Korea, Taiwan, Thailand, Denmark, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, Ukraine*, United Kingdom, Brazil, Mexico, Canada, United States 
• Have an Instagram business or creator account 
• Comply with Instagram's merchant agreement and commerce policies. 
• Connect your Instagram account to a Facebook Business Page 
You can use a site like Shopify or manually upload through Facebook Business Manager to put your products onto Instagram. You should keep your product inventory on these sites updated as you get new items in your store. 
You then need to submit your account for approval to Instagram. You can do this by accessing your Professional Dashboard > Get Started > Select Catalogue > Submit For Review. 

Instagram Shop Posts 

When your account is approved, you can then upload photos and tag your products within them. To do this simply upload to the grid as you would usually, and then select the ‘Tag Products’ option. This will allow you to search for a product and select the right one before sharing to your audience. You can go back to your old posts and tag products too if needed to give your feed a more consistent appearance and boost your performance on social media. 

How To Optimize Selling On The Site 

If you have access to Instagram Shop Posts, then don’t change your posting style just because you want to use the features. Keep your posts consistent, tag your products and give them a natural feel on the feed. You may want to change your content strategy slightly when it comes to new product releases or sales, but don’t let these sales style posts take over from your usual social media marketing efforts.  

Use Influencers  

Influencer Marketing is something that may be possible for your business to take advantage of, even if the influencers you pick aren’t some of the top names in the industry. If you send a product ton them and they ake a post promoting and tagging your brand and what you’ve sent, you’ll be attracting their audience and potentially start making more sales thanks to the power of the influencer you’re working with. Building up industry connections like this can be really helpful in getting your business out there beyond promotional posts or adverts. 

Create Your Shop Page 

When you’ve posted nine shoppable ads on Instagram, you can then open your shop page, which will display all of your products linked on posts in one section, which users can then click to buy. Users can also save these products for future purchase from this tab, making Instagram a great place not just for purchases but also for creating wish lists too. 
Selling on social media is a big part of what makes digital marketing so powerful, and you’ll be able to take advantage of all of these features when you get yourself set up on Instagram. Take a look into the benefits of Instagram shop and get started today. 
As Easter 2024 approaches, it means we’re coming to the end of another month. As we enter Spring, there’s been more updates to social media that marketers should take note of as they progress with their digital marketing campaigns. 
Here’s all the updates from March… 
Potential ‘TikTok Photo’s’ App 
TikTok has become one of the biggest social media apps in the last few years, and has been the main competitor for Meta platforms and YouTube as short-form content grew in popularity thanks to the app’s setup. Now, TikTok is reportedly looking to directly compete further with Instagram with a rumoured photo’s app said to be in development. TikTok already allows users to upload images, with many choosing the carousel option to tell stories, and TikTok is said to be hoping to move this style of posts over to the new TikTok Photo’s app in order to bring in new audiences. 
As we head towards the end of 2023, there’s been some updates to social media platforms over November that could be helpful to make note of, especially as you approach reviewing or creating your digital marketing strategy for 2024. 
Here’s all the updates from November! 
Link Previews Returning To X 
It was just last month that Elon Musk decided to remove link previews from articles when posted to X, meaning the article image was the only thing displayed to users, meaning they’d have to click the image to find the article, and marketers would have to try and cram enough information into their copy in order to let their audiences know what they were sharing. Now, Musk is said to have done a U-Turn, with the article titles returning to the display of links when they’re posted on X. 
On Instagram, you’ll be able to market to an audience that gets to see your business through a more visual lens, using impressive graphics and reels to sell your content to your followers. 
According to Instagram, 30.6 million people in the UK – or 46% of the population – have Instagram, and 42% can be reached by advertising. So, Instagram would be a great choice for businesses looking to market themselves on social media. 
Here are some top tips on how you can use Instagram as part of your social media strategy. 
If you’re looking for new ways to market your brand online, then you could consider influencer marketing. 
Influencer marketing is where you contact a social media influencer, offering them products in exchange for them promoting your business on their social platforms. You need to reach out to influencers who have similar target audiences to yourself – research by DASH reports that 71% of people are more likely to buy a product or service if it's recommended by influencers they trust. 
Here are the benefits of influencer marketing for your brand. 
There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of. 
Let’s take a look at the latest updates for July 2023…. 
Meta Launches Threads 
The biggest news from July is the launch of Meta’s new social media app, Threads. 
Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout. 
April is coming to an end, and over the month we’ve had some changes in the world of social media – let’s take a look at all the recent updates. 
Instagram Allowing 5 Links 
Instagram now allows users to put 5 links in their bio. Previously, users who wanted to link to multiple sites or other social media on Instagram would have to use services like Linktree. 
Now, users can add 5 separate links in their bio, and choose the order that these links appear in. This can be helpful for businesses who want to promote not just their website on their Instagram profile, but link to their other social media too. 
So you’ve set up your business page on Instagram, now you need to grow your following. 
Gaining followers on Instagram helps your page become more visible, and boosts your traffic and potential sales on the platform (should you choose to use this feature). 
If you’re looking to use Instagram as a big part of your social media marketing strategy, then here are some tips on how you can increase your followers on Instagram. 
We’ve seen some new updates in the world of digital marketing and social media since the beginning of the new year, so let’s take a look at all the latest news and trends! 
Instagram Update 
In February, Instagram will update their home screen in order to ‘focus on simplicity’, according to CEO Adam Mosseri. Whilst the shop will remain, the tab will disappear. They’ll also be ensuring there’s a better balance for images and videos, compared to last years push for more video-style content. 
Instagram is a great platform for e-commerce. If you’re creating content that is engaging and getting you some great interaction from your audience, the next step may be to sell on Instagram as a platform itself. 
If you’re looking to sell on Instagram, or have started but aren’t seeing results, here are ways you can boost your sales strategy to get more conversions via Instagram. 
Instagram reels have become a huge part of marketing yourself on Instagram. They work like TikTok’s do – often short videos, made for many purposes, that bring in engagement to a user’s profile. 
Your business can take advantage of the reels feature to market your business in a way that isn’t just static grid posts or Instagram stories. 
If you want to create Reels but don’t know where to start, here are some tips on how to create engaging Reels for your business’ Instagram. 
A lot of the time, following your analytics will help you to discover which time would be best for you to post on Instagram. Your audience’s online behaviour patterns will vary for each business, as your customer group will be solely unique to your business. 
However, Instagram also has a built-in algorithm which prioritises recency, which means even if you post at the optimal time for your engagements, some of your clients may still not see your posts. Here are some of the best times for you and your business to post on Instagram. 
What does the data say? 
A study by Hootsuite found that it’s best to post at midday on Monday’s, Wednesday’s and Thursday’s, morning on Tuesday and Saturday, and later in the day on Friday and Sunday. It found people were more likely to be active mid-week during the working day. 
Instagram is often used by workers when they’re on a break, so engagement will be higher at those times of day. 
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