If you’re looking for new ways to market your brand online, then you could consider influencer marketing. 
Influencer marketing is where you contact a social media influencer, offering them products in exchange for them promoting your business on their social platforms. You need to reach out to influencers who have similar target audiences to yourself – research by DASH reports that 71% of people are more likely to buy a product or service if it's recommended by influencers they trust. 
Here are the benefits of influencer marketing for your brand. 
Increase Brand Awareness 
Your brand awareness will be increased when you work with influencers, as they’ll be promoting you to their own legion of followers. This helps to get your name out there further in front of more of your target audience, and get you on their radar. If they know about your brand, then they’ll be likely to remember you if they’re searching for something that you offer. 
Reach A Bigger Audience 
When you engage with influencer marketing, as mentioned your brand will be displayed to a bigger audience of people. This will help to improve your reach, draw in new followers, see more sales be made and improve the success of your business. 
You can partner with influencers to run giveaways, getting their followers to follow both of you in the process and leave comments to confirm when they’ve done so. Often, these kinds of giveaways will also require the commenter to tag friends, and also get them following your business page and the influencer in the process. These joint campaigns benefit both your business and the influencers, growing both audiences and improving your engagement
See More Brand Trust 
By using influencer marketing, you build up your brand trust. When the influencers audience can see that your product is working for them, they’ll have trust that your business and brand is legitimate and will help them too. This form of User Generated Content can really help to boost your brands credibility, and if your product begins working for the influencer’s audience, then you’ll be able to grow your loyal customer base. 
Getting an influencer to offer the audience an exclusive discount when showing them your product can help to drive the incentive for the audience to buy what this influencer is promoting, which can only help your business increase its sales. 
Influencers will all have an understanding of their audience and what content they want to see. Your products or services will be marketed in new and different ways, adding another layer to your content marketing and giving audiences a positive new view and perspective of what you’re selling. 
The Options For Different Business’ 
If you have a small business, then it’s likely you won’t have the money to go for influencers will millions or even hundreds of thousands of followers. Therefore, you should be looking towards the smaller ‘micro influencers’. Research by AMA found that influencer marketing is 30% cheaper than most forms of advertising and marketing strategies, helping to keep down costs whilst bringing in a lot of customers and sales. 
Even if you run a large business, micro influencers are great if you want to keep your spending on this part of marketing low. You can get some great leads, all from delegating a small portion of your budget to an influencer marketing campaign, no matter the size of the influencers following. 
If you can afford to, contact expert influencers who know more than a general influencer would about your industry and product. Experts are trusted and can help to boost the trust in your brand from audiences still deciding whether or not to buy your product, and also improve your brand authority. 
When you build up a long lasting relationships with influencers, they can become brand ambassadors, working alongside your business in collaboration in efforts to successfully promote and support each other. Creating a community around your business alongside your influencer brand ambassadors allows like-minded people to come together and unite in supporting your brand and the influencer. 
Educate Your Audience 
When the audience can see the product/service you’re selling in action, then they’ll be able to understand exactly how it works. No matter what you’re selling, influencers don’t just educate the audience on what the product is about, but they can also show them how they can use the product in different ways. For example, if you sell clothing items, influencers can show their audiences how to style products and create new outfits with them. It helps to give the audience ideas, and can drive them to purchase the product from your website. 
Influencer Marketing can take your social media marketing efforts to the next level. From creating lasting and loyal relationships with influencers and their followers to boosting your sales, this may be a great way to give your brand more visibility online. Start marketing with influencers to experience the benefits today! 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Email: chris@chrislondononline.co.uk 
Or join our online Facebook for Business Course by clicking here 
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