Posts from July 2023

When you’re looking to expand your online marketing, turning to the power of Ads can see you bringing in more business, making your business a success, and positioning you as a go-to source within your industry. 
Both Facebook and Google offer great options for business owners looking to start advertising online, but which one is right for you? 
Here’s all you need to know about Facebook & Google Ads, and how you can choose which one is best for your business. 
What’s Is The Difference Between Google and Facebook Ads? 
Both Facebook Ads and Google Ads are pay-per-click, but whereas Facebook is paid social, Google is paid search. 
There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of. 
Let’s take a look at the latest updates for July 2023…. 
Meta Launches Threads 
The biggest news from July is the launch of Meta’s new social media app, Threads. 
Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout. 
Analytics are an important metric that help you improve your marketing strategy and know exactly how your business is performing on social media. 
Your social media analytics allow you to see how well you’re matching up to your business goals, proving your ROI, and aiding with making decisions to increase your business’ performance. 
Here is why your analytics are important for your business. 
If you’ve found that you’re losing customers before they make purchases, it can be demoralising and feel like your marketing efforts aren’t working. This isn’t necessarily the case. 
Through the power of Facebook retargeting, you can bring back the customers you’ve lost, and get them purchasing from your business. Research suggests that 97% of customers will leave a website without making a purchase on their first visit – therefore becoming lost customers. You can however retarget these people via social media – and Facebook is a great tool to use to do this. 
Facebook Ad retargeting allows you to find the customers that originally didn’t purchase from you, and get your business back out in front of them. 
Here’s how to bring back lost customers using the power of Facebook Retargeting. 
On social media, engagement is an important part of your success. If your audience don’t engage with your content, then you need to implement strategies to encourage interaction and build up your followers. 
Boosting engagement on social media may seem like a hard task, especially if you don’t already have an audience to rely on. If you’re looking to expand your audience, reach out to new people and convert them into followers and customers, then prioritising boosting your engagement will benefit your business. 
Here are 5 ways to boost engagement on social media. 
Running a Facebook Ad campaign is a great way to attract more business. However, if you’re starting from scratch, it can be difficult to know exactly what to do to make your ad attractive to your target audience so that they interact with it. 
Instead of going all in with one ad and risking a potential failure, Facebook allows you to do A/B testing so you can see what kind of ad campaign is the most suitable for you. 
Here’s how to run a successful Facebook Ad A/B Test. 
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