We’re coming to the end of February, meaning there’s been a couple of updates in the world of social media and digital marketing. 

Here’s all the news this month… 

 

 

Threads has hit 130m users, and with the app now becoming available to those within the EU growth has become steady. Mark Zuckerberg has said: “Threads now has more people actively using it today than it did during its initial launch peak, so that one’s I think on track to be a major success.” Whilst Threads still has a long way to go with development if it wants to really challenge X, it’s expansion of users since launching in mid-2023 has been impressive. 

 

 

 

Social media has become an important part of many people’s marketing strategy, with many businesses turning to these platforms to expand their reach and increase their sales. 

 

With so many platforms to choose from offering different incentives for marketers, social selling can seem like a big task at first. Hubspot research suggests 78% of salespeople who use social selling methods perform better than their peers – meaning it’s important you hop onto this marketing trend if you want to compete with others in your industry. 

 

Here’s how you can use social media for sales. 

 

 

 

When you begin marketing on Facebook, one of the first things you must do is create a business page. This page will be the basis of your marketing, giving you the tools to make your social media marketing a success. 

 

It’s important you get your business page right, as it’s the hub of everything you do, and one of the first places potential audience members will look for more information about what you do. 

 

Here’s how you can engage customers with an ideal business page on Facebook. 

 

 

If your business is moving towards email marketing, then getting your emails right is extremely important. You’ll be directly contacting your audience, and having great emails will boost open rate, engagement and sales. 

 

4 billion people use emails daily, with an average open rate of 46%-50%. Increasing the time you spend on email marketing can set you up for more success digitally beyond your social media marketing and website optimisation efforts, and help you discover more customers by using incentives that encourage them to sign up to your mailing list. 

 

Here are some top tips for creating an effective email marketing campaign.