When you begin marketing on Facebook, one of the first things you must do is create a business page. This page will be the basis of your marketing, giving you the tools to make your social media marketing a success. 
It’s important you get your business page right, as it’s the hub of everything you do, and one of the first places potential audience members will look for more information about what you do. 
Here’s how you can engage customers with an ideal business page on Facebook. 
Create Your Business Page 
To create your business page, you’ll need a personal account on Facebook. When you’ve done this, you need to give Facebook some basic information about your business, such as your name, category and bio. You can then click ‘create page’ – and there you have it! The foundations for your Facebook business page have been built. 
Add In Relevant Information 
You’ll then need to edit your page to add in your website, location, contact information, opening hours – all of these things will tell people who you are. Providing this information will help those who come across your page know what you’re really about, and understand how they can reach you both on and off Facebook. 
Profile and Cover Photo 
Your profile and cover photo are the two main things that show your brand, and should remain consistent across all of your social media platforms. Your profile picture should include your brands logo, as this can help with brand recognition. Think of some of your favourite brands – one of the first things that should come to mind is their logo, then take a look at their social media and see what their profile image is, and you’ll likely see their logo. You brand should be no different. 
You can be a bit more creative with your cover image, as this can reflect the personality of your brand. Sometimes, businesses will use professional images of products they’re currently offering, have just landed or are on sale to show those who enter your profile what they sell. Other times, businesses will use their cover image to display their logo and contact information. Whatever you choose, make sure it remains relevant. 
Create Impressive Graphics 
When it comes to your visual content, it needs to stand out from the crowd, impress your audience, and make them want to know more about what your business is able to do for them. Look at the way your competitor’s market using graphics and see how they work to engage their audience. Don’t copy, as you need to be unique and provide a fresh perspective for your audience members, but it should give you a good idea of what direction you should go in. Sites like Canva and Adobe photoshop provide great tools for creating social media graphics, and have templates available with the dimensions and designs already done for you to edit accordingly. 
Schedule Your Posts 
Whether you have a team behind you or you only have a couple of employees, scheduling is key to staying on top of your business’ social media posts, and allow you to track which content is going out and on which days. A consistent posting schedule will not only give you and your team a way to prepare content ahead of time, but it also means posting regularly will show Facebook you’re active, helping to boost your posts in the algorithm. 
Run Ads 
A good way to engage audiences with your page is by running ads and boosted posts. These can draw customers in, and for a small amount of money can make a huge difference to your marketing efforts. Whichever paid advertising method you go for, promoting your page in this way can be really helpful for drawing in your target audience and get them to engage with your business. 
Go Live 
Facebook Live Videos are usually pushed to the top of your audiences feed when they enter the app, meaning you’ll be instantly available for people to find and interact with you. Live videos can help to push your Facebook page to your target audience, and when you engage with your viewers comments and show respect and thanks that they’ve tuned in, then you’ll make a great impression and see those who don’t follow you yet coming to your page to check out what else you offer. 
Facebook Business Pages are a great place to start if you want to start marketing on social media, allowing you to expand your audience and become a lead in your industry. Discover the power of Facebook marketing today. 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Email: info@2222marketing.co.uk 
Or join our online Facebook for Business Course by clicking here 
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