Social media has become a vital part of any marketing strategy, over 3.6 billion people are using social media and the number is expected to increase up to 4.41 billion by 2025. When it comes to your business, it is important to be on as many social media platforms as possible, as they offer many different possibilities to share information and have different audiences on each one. 
Marketing your business on social media gives you the ability to directly connect and engage with your target audience. The more involved you become on your chosen social media platforms, the more benefits you’ll reap as a result. 
Social media engagement is a measure of how people interact with your social media accounts and content. The term can cover a broad range of actions across all social platforms, including; likes, comments and shares etc. Building your engagement can be a gradual process over time, as the larger your follower base gets the more engagement, you’re likely to receive. 
By engaging with your followers, you can measure how well your social media campaigns are performing, how your audience and potential customers react to your brand, help improve the image and growth of your business, while also building long lasting relationships
To easily measure the amount of engagement you are getting simply, keep a close eye on your engagement efforts e.g., likes, comments, social shares, and other factors depending on your social network of choice. 
On the other hand, poor engagement could reveal customer dissatisfaction or disinterest in your brand. 
Below are just a few simple ways you can increase the engagement of your followers on social media: 
Ask a Question 
Asking a relevant but fun question is a great way to get your customers to leave a comment on your post. For example, if someone commented on your social media post that links to a blog post, you could ask the following questions: 
What is your favourite part of the blog post? 
What’s your main takeaway from the blog post? 
Post Content Worth Engaging With 
If you want to increase social media engagement, you need to create content that people can engage with, such as; a poll, video content, a question, valuable information, and so on. 
Respond to All Comments 
The best way to encourage conversations is to reply to all of your comments - even the short ones. When your followers realise you want to have a conversation, they'll start leaving more in-depth comments over time. 
Encourage Users to Comment, Like, and Share 
Adding a call to action at the end of your post will encourage users to take the action. An example may be to ask the users to like, comment, and share with their friends. 
Use Images  
Research shows that including an image will capture more attention when scrolling through the newsfeeds compared to plain text. 
Post Multiple Times A Day 
To increase your social media engagement, you’ll need to post regularly on your social media pages. On average, 2-3 posts per platform per day will help you build an engaged audience. 
Add Emojis  
Emojis break up the text and give more context to your social media posts. They also increase engagement by 48%. 
Use Trending Hashtags 
Hashtags can dramatically increase social media engagement, as they help you engage with people who aren’t already following you. When you use relevant and trending hashtags in your social media posts, you improve the chances of social media users finding your content. 
To conclude, by engaging with your followers you can grow your business following, building long lasting relationships and increase your sales figures. So, start making the most of your social media efforts today, by engaging with your followers consistently and authentically. 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Or join our online Facebook for Business Course by clicking here 
Tagged as: Engagement, Social Media
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