Facebook engagement is important, as it can help extend organic reach. 
Engagement helps boost your News Feed placement based on the Facebook algorithm. Likes and shares expose your posts to your audience’s extended network. 
Ultimately, engagement indicates that your audience is well engaged. An engaged audience that wants to interact with your brand is something every marketer should aim for. 
Facebook engagement is any action someone takes on your Facebook Page or one of your posts. 
The most common examples are reactions such as likes, comments and shares, but it can also include saves, viewing a video or clicking on a link. 
There are countless ways to increase your engagement on Facebook. Here are some tips on how you as a business owner can receive more engagement! 
Know Your Audience 
Before developing any marketing strategy, it is important to know who your audience are. By knowing your audience, it allows you to create content that is directed to them and their interest and helps you figure out what content and messages people care about. 
Facebook Insights is a comprehensive tool that provides you with a lot of information. It allows you to visualise your entire sales funnel, understand the lifetime value of users, and see how your organic and paid strategies intersect. Study this information carefully and you will see commonalities in the data which will help pinpoint specific things your audience enjoys the most. Overall, helping you create a more meaningful connection with your audience. 
Create Entertaining Content 
According to most studies, Facebook audience looks for content that’s either informative, entertaining, enjoyable, or inspiring in some way, without making them feel bad about themselves. 
So, when you’re designing and creating your own content for Facebook, it’s wise to keep this specification in mind. 
Choose Your Time Wisely 
Depending on your local demographics, the times of the highest engagement on Facebook may differ. Finding the perfect time to post depends on numerous factors, including your target audience, where you are located, and what time that audience uses Facebook the most. Posting at the most effective time can massively help your business stand out and reach more of your audience 
Facebook insights will help you pinpoint a time frame to gain the maximum engagement possible with your followers. 
Studies show that the best times to post on Facebook are: 
Best times: Tuesday, Wednesday and Friday 9 a.m.–1 p.m. 
Best days: Tuesday, Wednesday, Friday. 
Worst day: Saturday. 
Prioritise Comments & Replies 
One simple way to make sure your followers engage on your posts is to reply to their comments, tags, or mentions in the comment section or on related content. This will not only make your audience feel included and heard, it increases the likelihood of engagement with future content. Personalising your replies with the commenter’s name can be very effective 
If someone takes the time to comment on one of your posts, make sure to reply. No one likes being ignored! Adding a personal touch to your replies can be very effective and make the user feel special and involved. 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Email: chris@chrislondononline.co.uk 
Or join our online Facebook for Business Course by clicking here 
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