Blogging is a crucial element for any business, as it not only drives traffic to your website and promotes your products and services, but it also helps you build trust with your potential customers. 
Market research shows that on average, companies with blogs produce 67% more leads per month than those who don’t blog. This means that blogging is not only a major asset for companies seeking to expand, but also plays an essential role in keeping your business competitive. 
So, if you’re business isn’t already blogging or outsourcing this aspect of marketing to a third-party company, you may want to consider how you can add blogging to your marketing strategy to simplify the sales funnel process 
Drives Traffic To Your Website 
One of the main reasons every business needs to blog is to increase their website traffic. The more blog content your business creates, the more opportunities you’ll have to show up in search engines and drive organic traffic to your website. The more website traffic you get, the more you’ll reach your potential customers who are likely to purchase your product or service. 
To create a blog that brings in website traffic, you’ll need to speak to your target audience to see what topics they’re most excited to read, publish frequently and create fresh and well-written articles that incorporate long-tail keywords, images and videos. 
Share Helpful Content 
A blog is essentially a publishing platform for your business. It allows you to speak directly to your potential customers and educate them about your product or service. 
Promoting your products and services can be difficult, especially in a highly competitive business environment. However, with the use of blogs, your business can create content based on your videos, podcasts, interviews, trending topics and more. The more your company produces content like this, the more you will be seen as an expert in the industry. This builds up your knowledge bank and shows your expertise. The deeper and more complex your posts are, the more ideas you’re likely to generate. 
Build Relationships 
Blogging can help customers learn about the person behind the business. This level of intimacy helps improve sales since people are more inclined to buy from someone they know and trust. Frequent posting of high-quality content also builds trust, since it becomes a reliable source of value for your readers and once a reader discovers a blog flowing with endless value, they’ll naturally trust that business and eventually, this will lead to them becoming a customer. 
You can also create a two-way conversation with blog posts, asking for the reader's thoughts and comments. Building relationships this way will promote brand loyalty and help readers have a positive impression of your business. 
Once you’ve used business blogging to create a strong customer relationship, you’ll need to maintain it by replying to comments or questions people have left on your blog. You can also listen to your blog readers to understand their needs and wants. Finally, you can follow up with your viewers by sending them personalised emails or questionnaires to get much-needed feedback. 
Top Tips On How To Make Your Blogs Effective: 
Effective Titles 
Effective titles are short, descriptive, interesting and use the right keywords. The title needs to tell users what your post is about and compel them to click and read more. Remember to think about what your target audience want to see when searching for information in your post. 
When creating an effective blog, it is essential to focus on the right keywords. Think about what keywords and phrases people will use to search for the content, those keywords and phrases need to be included in the text and in the title to make it effective and engaging. 
It’s extremely beneficial to include both internal and external links in your blog post, as they are important when it comes to a good SEO strategy and boosting your SEO ranking. Internal links help Google understand and rank your website better. They also guide visitors to the content they are looking for, while keeping them on your website. Whereas, external links are important because they help your website gain more domain authority and link from your website to another website to provide additional information for readers. 
Use Visuals 
Visuals such as; images, diagrams, infographics, and screenshots are important because they help break up and support the information provided. Visuals also highlight important areas of the blog so readers can scan through the content and still understand the message. 
You must check your spelling and proofread your blog again and again before publishing it. Bad spelling will not only ruin your credibility, but it will also damage your SEO as the search engines won't appreciate poor copy. 
Ensure It’s Easy To Read 
Ensure that your blog content flows easily, and uses descriptive subtitles, bullet points, or numbered lists where suitable. Subheadings and lists can help the reader quickly navigate to the desired information. Finally, limit the length of your blog posts to 1,000 words to provide the kind of in-depth information that a variety of readers might need. 
After reading this blog and looking at the top tips you should now be able to go away and create an effective blog that will increase the traffic to your website, build customer relationships and improve the overall SEO performance of your website. 
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Tagged as: Blog, generating leads
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