For small businesses, social media marketing is an important part of growing and increasing your sales and following. It can be easy to get overwhelmed looking at brands who already have their social media marketing perfected, especially if they’re one of your competitors, but when you manage to get yours right, you’ll be able to compete with them. 
Here are some tips to get you started with your social media marketing. 
Create A Plan 
Before you start marketing your business on social media, you need to have plan. You shouldn’t just go into social media marketing straight away with no idea of what you can do, as this will potentially hinder you. 
Creating a plan involves your graphics, your brand voice, how you’ll engage, and what platforms you’re planning to target. Creating a plan also requires you to research which platforms would be best for you to target your audience on. Working out how you want to portray yourself on social media will help you to find a viable way to correctly market your business and increase brand recognition further down the line. 
Know Who Your Audience Are 
Who are your audience? You need to make sure that you’re fully aware of who they are and how you can target them correctly so that they can get on board with your business. Knowing your target audience will help with your plan, as you’ll be able to create ideas for your graphics and your brand voice around this. 
If you’re targeting an older generation you wouldn’t use trending topics to market your product or service, as they’re likely not to understand and therefore ignore you. 
Appropriately targeting your audience will help you grow on social media, especially if you choose to create ads on sights such as Facebook. As this lets you micro-target people down to exactly what you’re looking for in your audience. You’ll be able to create a community of people who will support you and will potentially help to promote your business on their social media too. 
Create A Relationship With Your Audience 
Bigger, well-known brands don’t often create lasting and strong relationships with customers, and it’s rare that you’ll see them having general conversations in the comment section. Therefore, many business owners will see this and begin to think it isn’t relevant for them to do so either. 
Small businesses need to create connections and relationships with their audiences so that you can be sure that you’ll create a loyal client base. Having conversations with them about your industry and inviting them to take part in discussions if you go live for example, will help build trust in you and your business. 
You can create a group when you’ve built up a good following for those loyal customers who want exclusives and a deeper connection with you. This will then help you have even more relevant and valuable conversations and position yourself as an industry leader. 
Scheduling Tools 
Use scheduling tools to post content so that you’re able to free up time to engage with your clients. Sites like Hootsuite allow you to schedule your social media posts so that you don’t have to worry about constantly logging on and posting. 
These posts will go up when you set them to, and therefore you’ll be able to spend more time on other aspects of your business or engaging straight away with those in the comments and messages of your social media. 
Automated messages that reply straight away to those who decide to get in contact with you are also a good way to make sure you’re replying to your audience quickly even if you’re not around. You’ll then be able to resolve any issues that they have after they’ve detailed it to your automated message bot. 
Quality Over Quantity 
Focusing on the quality of your posts over the quantity will ensure that your content is valuable and of worth to your followers. You want to make sure that they know that by following you, they’ll be getting a good amount of information about your business, industry, what you do and products you may sell.  
Graphics need to be designed perfectly and inline with your branding so that you’re recognisable. 
Posting a lot doesn’t always bring you success. Having quality posts may take you more time to build your business pages, but it will help you to attract more clients who can resonate with what you do. 
Track Your Insights 
You need to look at your insights and analytics often so that you know that you’re on track
Insights will help you to modify anything that need changes and structure your marketing plan around things such as the optimum time to post, what content to post more or less of and see if you need to change your content if it’s not targeting the right people. 
If you’re not paying attention to your insights, you could run into trouble further down the line. Making sure you can create social media strategies that will help you create strong content in future will allow you to work out exactly where you’re going right and where you’re going wrong. 
Social media marketing can take time to get right, but when it starts to bring you results, you’ll likely see more sales, more engagement and more support for what you do. As long as you’re following these tips, you’ll be on your way to creating successful social media pages for your business. 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Or join our online Facebook for Business Course by clicking here 
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