When it comes to posting on your business page, you need to make sure you’re doing it at the times and on the days that get you the most engagement. 
However, many small businesses won’t have a dedicated social media team available to create and post content at these specific times. That’s why scheduling tools are an ideal choice if you don’t have the time in the day to make sure you’re logging on and posting at the right moment. 
A lot of brands use scheduling tools to post on social media no matter how big or small they may be, so you should consider using them for your business too. 
What Are Scheduling Tools? 
Scheduling tools allow you to schedule your content ahead of time, so that it goes up at the time you need it to, without you needing to log on and post yourself. These tools will allow you to pick a date and time for your content, so that it posts even when you’re doing other work. This will ensure you’re still posting at the optimal times, without needing to worry about taking time out to do it yourself. 
The Top Scheduling Tools 
There are many scheduling tools that you can use to post your content online. Here are some of the best ones available right now: 
Tweetdeck - If you only want to focus on Twitter, then Tweetdeck is an ideal platform to use. This allows you to write and schedule Tweets to post across multiple Twitter accounts. You can also view your notifications and your live timeline on Tweetdeck, allowing you to stay up to date with everything relevant to your business. 
Sprout Social – Sprout Social allows you to post on Facebook, Instagram or Pinterest. It has a calendar available for you to use to schedule your content, and can be accessed by more than one member of your team so that you can share the work of scheduling out equally. You can also access analytics for your social media on here so that you can keep up with your analytics, becoming an optimal tool that will allow you to edit your social media strategy based off the data it can provide to you. 
Airtable – On Airtable, your team can plan your future content, and plan how you want this content to be promoted on your social media channels – you’ll be able to know how your content looks before it even goes live on your, allowing you to make any changes necessary so that it’s perfectly suited to your brand’s style. 
Planable – Planable allows you to see your posts as they’d look if they were live on your page during the scheduling process, and allows you team members to leave comments with suggestions and improvements necessary. You can also give roles to your team members so that everyone knows exactly what it is they need to do, and to what extent their access allows them to be involved with the scheduling of content. 
Sked Social – Instagram scheduling tools like Sked Social allows you to prepare photos, captions and hashtags for your Instagram posts. You can also drag and drop posts to make sure your feed works for your plans for visual aesthetics. You will also be provided with built-in templates and filters that help you to create posts that stand out and posts that draw a new audience to your Instagram page. 
Scheduling tools are really important for businesses looking to build their visibility on social media, especially if you’re struggling to find time in your day to fit in posting at the points your analytics suggest would be best for you. Try some of these scheduling tools and see how they work for your business. 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Email: chris@chrislondononline.co.uk 
Or join our online Facebook for Business Course by clicking here 
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