Your social media bio tells people in a short summary about your business. You need to sum up what your business is about, along with adding a bit of personality to draw people in. Striking the right balance will help you appeal to your chosen target audience whilst giving them some basic details about the nature of your business. 
But how do you write the perfect social media bio? Here are some tips that you can follow. 
Speak to Your Target Audience 
Who is your target audience? You have to ask this question with everything you create or write, as these are the people you need to appeal to the most. 
Your brand voice needs to be reflected in your bio – if you’re humorous, the use humour. If you’re more professional, keep your bio a little more straight forward. From your research, you’ll know what your audience requires from you to get them engaged and excited about your business, your products and your services. Make sure this is reflected in your bio. 
Get To The Point 
You must get to the point. Writing ‘We are a business that sells [list of products], we started in [year of creation] and are based in [country]’ isn’t engaging and may be too long. Your bio isn’t there for you to sell your products – it’s there to sell the idea of your business to your clients, keep them engaged with you, and make them want to know more. For example, if you’re a luxury fashion brand that sells at affordable prices, saying something like ‘Proud to provide luxury fashion at an affordable price to [country] since [date of creation]’, is a short, snappy way at telling your audience who you are, what you do, and when you began – it also shows that you’re proud of what you do and what you can deliver to your audience. 
Your bio is an introduction – it’s not a story. If your clients are interested to find out more in-depth information about you, they’ll engage with your posts or check out the ‘about’ section on your web page. 
Make Yourself Stand Out 
It’s not wrong for you to boast about your business in your bio – after all, you’re trying to sell yourself to potential clients. If you’ve won an important award, you could add this into your bio, as this will also help with building up some instant brand trust with a new, potential audience. 
What have you already achieved? What are you currently selling? Potential clients will want to know about the here and now, not your aspirations for your future. Platforms like LinkedIn allow you to be a bit more professional with your bio and therefore you need to make sure you’re advertising your business’ practices to a more corporate market with the achievements you already have, and mention some successful campaigns that you’ve carried out here too. On Twitter, Facebook and Instagram, keep these sections shorter – people will be interested in the content you post, and a long bio will mean their attention span on your business decreases, or they may just scroll past your bio altogether. 
Use Specific Terms 
Specific terms and keywords will help you get the point of your business across. Use terms specific to your niche, that represent your business the best. 
If you’re a business about sport for example, what, under that term, does your business fall under? Sport is a broad term – do you niche in one area of it? If so, use terms and keywords that are specific to the area. 
Hashtags are also a great way for you to do this. You can also hashtag any campaigns you may be running, as this will be a quick click away for clients interested in what this hashtag in your bio means – instantly taking them to a page where they can see your posts (and maybe your loyal customers posts) about your campaign. 
The best thing you can do is just be yourself. Don’t try and be someone you’re not, or try and make yourself sound like you’ve achieved more than you have. It’s ok to be building your business up so that it can begin achieving success on a larger scale, and anything fabricated or exaggerated could come back and be detrimental to the future of your business. 
You audience may want to interact with your business, but they also know they’re interacting with the person behind the accounts too. Put yourself and your business across in a good, honest, accurate light, and you won’t run into any issues. 
Writing a social media bio can take some time to perfect, but it can be a powerful way of drawing people in to find out more about you. Make some plans for your social media bio and get it implanted onto your accounts today. 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Or join our online Facebook for Business Course by clicking here 
Tagged as: Engagement, Social Media
Share this post:

Leave a comment: 

Our site uses cookies. For more information, see our cookie policy. Accept cookies and close
Reject cookies Manage settings