Location, Location, Location

Ensuring you have set the right location for your FB ads is important to the success of that campaign. 

 

FB allows us to either type in the location area or drop a pin on an area to select where the people are who they should show it to. The location targeting also allows us to exclude people from certain locations too 

 

Once we have the location Facebook has four options for location targeting: 

 

Everyone in a location 

People who live in this location 

Recently in this location 

People traveling in this location 

 

Some of those opens are picked up from the data you enter and others from the GPS of your phone. 'Everyone in a location' is the defaulted option when creating a new ad 

 

Ensure you pick the location and option that best suits the people you are trying to advertise to