Split testing, also referred to as A/B testing, is a controlled experiment used for improving metrics such as; clicks, conversions, or purchases. Split testing is an effective tool commonly used in digital marketing and product research that involves creating a new version of your web page, email, or ad with a small change to see what really makes a difference in driving more sales or traffic and how it impacts the overall results. If your business doesn’t split test before making final changes or other important decisions involving your marketing campaign, you’re relying on guesswork which is extremely ineffective. 
Typically, there will only be one difference between the two ads, websites, or emails so the tester can understand the reason behind the change in performance. These differences can include; the headline, call to action, audience, location, content, placement, subject line, ad copy, and more. These results should be consistently monitored and after 7 days they can be used to find out what works and what doesn’t work for your audience. 
Split testing is important as it helps to identify the barriers that are stopping the conversion of your visitors into the leads. The process gives you a report on which element of your website the conversion rate is highest and which element your users interact with the most. You can use it to; increase revenue, improve conversions, drive more sales, provide a better customer experience, and make sure they’re getting the most out of their advertising budgets. 
What Are the Benefits of Split Testing? 
Knowing what headlines, call to actions, graphics, and many other elements your potential customers prefer, can help you gain a better understanding of what drives them to purchase from your company. 
Improving the product and your onboarding process with split tests can create a more loyal customer base. 
By split testing your emails, ads, or web pages, you can reduce bounce rates and increase the time your potential customer spends on your page. 
It is possible to prevent making costly and time-consuming mistakes by testing customer behaviors or new designs before making decisions, overall increasing the likelihood of success. 
Split testing is time-efficient because you can effectively run two slightly different ads at the same time. By doing this, you can be sure that the problem is not when you advertise, but that it is linked to the copy or the ad itself. 
Split testing is a powerful experimental method to not just get more sales but to learn crucial insights about your audience. It’s a simple and easy way to get started, with little cost you can have the chance to improve your website, ads, or email results, so you don’t lose the relationship with your audience. So, with the information given in this blog, you should go away and be consistently split testing to ensure your results are always being improved. 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Email: chris@chrislondononline.co.uk 
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