Lead generation is the process of attracting and converting your target audiences in your product or service. The goal is to guide prospects through the buyer’s journey to the end of the sales funnel. 
Leads are essential to the sustainability of your business, they expand your market, grow your following, boost revenue, build visibility and awareness and improve lead quality 
Follow these stages, be consistent and you will see success when turning your personal profile into a lead generating machine. 
Getting A Plan In Place 
Your business should have an effective lead generating plan in place as it makes your sales team more productive. When you develop a flow of qualified leads for your sales team, they can close more sales. A valuable plan also needs to drive people to a single offer, this is extremely beneficial for your profile, as offers help you bring back current customers and attract new ones to your business. 
The Profile Lead Machine 
Optimising your profile and everything you do will attract your target audience. You need to optimise your profile to translate your efforts into actual clicks and conversions. You need to set up your profile to help your new followers quickly understand who you are, what your business is about and how it can help them. 
By completing the 5 second value test you can see if your profile is effective and optimised correctly. The test simply determines if you can identify who you are, what you do and how you can help the customer within 5 seconds. 
You should build you brand based on value. Your personal profile should be used to add value, market your business, connect with your target audience and build brand awareness. Remember, it is important not to use your personal profile for direct sales you can use your business page and the facebook ads platform for a direct selling approach. Use your profile to tell a story of who you are, what you do and how you can help through valuable content. 
Create Content For The Entire Month 
Content is one of the leading tools marketers use to generate leads. There are 4 different types of content you should post on your social media profile including; motivational content, educational content, entertaining content and making a pitch content. Having different types of content allows you to have mix of information throughout your profile. Follow this step and you will have a never-ending supply of things that you can talk about with your ideal customers. 
Awareness and Educational Phase 
When creating content, you should use language that attractions your target audience to your profile and retains people who you don’t want to see your profile. 
Engagement Connection Phase 
Engaging on social media is crucial. One of the best ways to engage with your leads is to connect and relate with them. Social media was created for online interaction between extended networks of people. The aim of your engagement is to move users to the conversions phase. A conversion occurs when someone visits your website or completes a desired goal. 
Conversions Phase 
This is the final stage where conversions start to happen. A good conversion strategy can not only boost your business dramatically but help to get good leads onboard. The key to getting conversions is to demonstrate your success, your validity, and your human element success stories that help people see why you’re the best business for them. This can be done by presenting testimonials, case studies and stories etc. 
Power Content Formula 
This formula consists of an engaging headline that will call out a problem or struggle to your target audience. A promise of value that will tell the audience what they can achieve by watching this video and a compelling intro that will give you authority in your space. 
Using the content power formula when creating any video will get more views and engagement on your video and move your target audience to the conversions phase. 
Why Stocking Your Friends list With Only Prospects Isn't The Best Strategy And How You Should Stock It. 
Your friends list on social media should consist of mentors which are people who are where you thrive to be in the future and want to help you get to that position. Your target audience which refers to the specific group of consumers most likely to want your product or service. Peers, a peer is someone who is at your level and will help you get to your goals. Finally, friends and family who will help support you throughout your journey. 
To connect with your ideal target audience its recommended to use facebook groups, expert pages and suggested friends. 
Facebook groups are a place to communicate about shared interests with certain people. Expert pages connect with people who are engaging and spending money with their posts. Lastly suggested friends are based on mutual friends, work and education information, networks you’re part of, contacts you've imported and many other factors, used to encourage users to make new connections. 
The Facebook Live Formula That Will 20X Your Engagement And Reach 
Below are 3 things every post needs to have to increase your overall engagement and reach; 
1) A headline to indicate the nature of the article below it. Headlines grab the audience’s attention, pinpoints and their struggle/problem, they are short and to the point. 
2) Promise and value, this factor offers the solution. You need to be clear on what the user is about to watch and give them something strategic. 
3) Call to action. A call to action provides additional support, build trust and will rapidly increase the reach and engagement. 
Take the time to follow these stages and you will transform your personal profile into a lead generating machine, boost revenue and build visibility and awareness. What’s not to like? 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Email: chris@chrislondononline.co.uk 
Or join our online Facebook for Business Course by clicking here 
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