Facebook is now one of the most popular marketing platforms on the planet. As the social platform has grown to more than 2.7 billion active users, it’s also expanded its advertising network to suit a wide range of businesses. 
Facebook ads are paid messages that businesses place on Facebook. These ads allow you to reach the people who matter most to you, the people who can benefit your business the most. 
Creating an ad on Facebook is very different from posting on your personal page. Everything about Facebook ads, from the wording you use to the people you target play a key role in the amount of traffic they drive to your site and the amount of awareness they get in front of your targeted customers. 
66% of social media users log on to learn about new products and services. Facebook has no limits when it gives you reports and analytics about the performance of your ads. 
Facebook can help your business gain crucial information about your potential customers, including their purchases, preferences, travels, credit ratings, incomes, reading materials, jobs, families, interests and much more. Facebook can also help you find the right target audiences for your marketing, narrowing down your potential customer base and refining your strategies and processes. 
If Facebook ads are still unclear to you, let’s talk more about why you need to be investing in them. Here are some of the benefits of Facebook ads that you need to know… 
Targeting Your Exact Audience 
Facebook’s targeting capabilities are amazing. You can target based interests, behaviors, demographics, age ranges, connections, locations, or languages. You also have the ability to layer targeting options on top of one another, gradually making your audience more and more specific. 
Narrowing your audience helps to include fewer people who'd be more interested in your offer. By clicking on the “Narrow Audience” button under the Interests section you can add another layer of interests making your target audience even more specific. 
Learning how to exclude an audience is just as important as setting up layered targeting in Facebook. Excluding an audience involves removing part of your audience from your original target audience, creating a smaller subset to display your ads to. It’s useful if you don’t want Facebook to show the same ads to people who have already clicked on your link or already subscribed to your list. 
You Can Create Ads to Your Specific Objective 
Facebook ads guide you through the steps that let you choose the kind of ad, target your audience, timeframe and budget. Additionally, the ad is customisable based on what exactly you’re trying to accomplish. Whether you want to achieve more post engagement, website clicks, page likes, or something else entirely, you can create an ad based around that. Allowing you to have better control of the ad you create. 
Remarket to People Who Have Already Interacted With You 
Remarketing means advertising to audiences or visitors that have already interacted with your brand or expressed interest in your business. Usually done through cookies, pixel, or session tracking. 
The first-time people see your business they will probably only glance at it and not go any further, even if you’ve interested them a little bit. However, in the future, if they see your ad again it gives you a higher chance of converting those people. As research shows that on average your potential customers need to see an ad seven times or more before they buy. 
Find New Leads With Facebook Ads 
After you have found your exact audience that converts the fastest, you can attract people who are just like them by using Facebook’s “lookalike audiences.” A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. It’s a powerful tool for better Facebook ad targeting. 
Lookalike audiences can be created by collecting information such as demographics, interests and behaviors from your audience to find new people who share similar qualities. You can define the size and targeting options a lot more deeply to ensure that your lookalike audiences accurately reflect your target market. 
Are you currently running any Facebook ads? How are they going? Let us know in the comments section below! 
If you want Facebook Ads created for your business then get in touch, we would love to help and watch your business sales grow. 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Email: chris@chrislondononline.co.uk 
Or join our online Facebook for Business Course by clicking here 
Tagged as: Facebook, Facebook ads
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