Establishing a social media presence can play a huge role in generating business growth and will not only establish your brand but will also help develop connections with existing clients and build trust with potential clients. 
Having a social media presence is beneficial for many businesses in a variety of ways, as most people count on the internet to educate themselves. Therefore, what your business publishes online will set your credibility and reputation. 
With Instagram, currently being one of the fastest-growing social media platforms, more and more businesses are looking to reach a new, younger market. Instagram has over 500 million active daily users, and it’s still growing while other social media platforms are shrinking. 31% of all women online use Instagram, with 24% of men using it too and over half of these users are aged between 18 and 29 years old. 
Instagram offers so many different ways to create content and connect with your audience, one of which is Reels. Reels not only offer an opportunity for organic growth, but they also give you a chance to share a more light-hearted and personal side to your business. 
Instagram Reels are short 15 to 60 second multi clips videos with audio and effects. They are an effective way to share what your business is up to in day-to-day life, create short educational videos, share tips, entertain or just amusing clips. Whatever you choose, Instagram Reels is worth your attention. 
Short form video content such as reels is extremely successful for most businesses seeing that the human attention span was around 12 seconds in 2000, dropping consistently to the 8 seconds we see today. This figure has been in decline over a number of years and is now at an all-time low. 
Here are some helpful tips on how to build a following for your business; 
Have An Effective Marketing Strategy 
Having a social media strategy in place will ensure that your social media efforts are more productive, and are working to support your business goals. Putting a strategy together includes outlining your business goals, so that you can work backwards to create posts which strengthen them. 
Follow Others 
To increase your following, you need to actively go out and follow your target audience. A simple and effective follow strategy is to follow them, like five pieces of their recent content and comment on two. By engaging with them they will notice your brand and see that you have taken time out of your day to comment and engage on their posts, resulting in a follow back. 
Use Hashtags 
Hashtags are keywords found within the body of text or added to the end of your post. They are a great way for people to search for topics on social media platforms that have a common theme. Hashtags can also help categorise posts, increase engagement, attract followers, strengthen a brand image and help reach a target audience. However, using hashtags too frequently can actually obstruct the progress businesses aim to make. 
To find the most effective hashtags, you simply search for a relevant keyword and view the suggested hashtags given by Instagram. Note that, a trending hashtag may not be suitable for your brand image. Therefore, before you decide on the hashtag, research it to ensure it fits the type of audience you want. 
Influencers also play a crucial role when it comes to marketing brands. Searching for influencers in your niche might be helpful. Through them, you can quickly identify the most successful hashtags relevant to your brand and use them. 
Analyse Your Page Insights 
Take the time to look at this data. Insights give you information on particular posts such as; What your most popular content is, so you can do more of that. What your core demographic is such as age and location etc. You can also see at what stage someone stopped watching your video. 
With this data you can figure out what's working to grow your social media and have the data to back up that growth. It isn’t enough to see your follower number increase without knowing what types of content are driving that growth. 
This list is a great place to start when building a following for your business. Meanwhile, Instagram Reels are also a fantastic way to grow your online presence and following in a shorter period of time. So, will you start taking reels more seriously? Let me know! 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Or join our online Facebook for Business Course by clicking here 
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