As we move into the new year, it is time to start thinking about the social media trends that will dominate 2023. 
Social media is steadily growing, with over 4.74 billion active users, which is a boost of 4.2% compared to the number of users reported the previous year. That means 59.3% of the world population is active on social media. 
By keeping a close eye on the latest trends and understanding how they might impact your business, you can stay one step ahead of the competition, make a lasting impact, increase your brand visibility and maximise your results. 
Here are our picks for the top 5 social media trends to watch out for as we head into 2023: 
Short-Form Video 
Short-form video is an effective way to engage with your audience. Not only are these videos shareable, easy to create and low-priced, but they are also highly impactful at generating brand recognition and driving conversions. In actual fact, short-form video content has an average return of investment of 30% - more than any other social media strategy. So, it is crucial your business starts creating short-form video content in 2023! 
Authenticity Is The Key 
Social media is now all about authenticity. Users want real-time posts from brands that they can relate to, posts that show what it is like to actually work for a company and not just something that happened at an event. Research has shown that by 2023 authenticity is expected to be an important factor that decides where your brand stands. 
Paid Advertising 
Paid advertising is becoming increasingly popular in order to ensure your content is seen by your target audience. So, what does this mean for social media marketers? Firstly, it means that you need to have a solid paid advertising strategy in place. It also means that you need to be creative with your social media ad spending in order to make the most of your budget. Luckily, there are several paid advertising specialists out there, such as Chris London Online that can help target the people you want to attract to your business and find potential new clients. 
Social Audio 
As more social media platforms pivot towards video-based content, the role of audio in social media is rapidly changing. Facebook now has soundbite reactions, LinkedIn has audio events and Twitter has voice tweets and Twitter spaces. 
With more and more people using voice features brands will need to optimise their content for social audio. Social audio gives your business a chance to learn from your audience and find out what they value. It will also increase your brands credibility, expand your reach and overall, increase engagement. 
GIFS Aren't Cool Anymore 
GIFs, were developed in 1987, they have now declined in value by $200 million since its peak in 2016. 
Social media users are shown to prefer to use stickers in their content over GIFs. This is not a sudden change in trends, but one that has been slowly taking place for some time and will continue to drop in 2023. 
As we look towards the future, it is crucial to stay ahead regarding social media trends. The key is to identify which of these trends are most relevant to your business and then focus on building them into your social media channels in 2023. 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
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