If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’. 
If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying. 
Here’s more information on reach vs impressions. 
If you’re marketing your business on social media, then it can be hard to keep up when you have other competing priorities to focus on. Therefore, a content calendar would be the ideal tool to use if you’re looking to get an idea of your schedule, and when you should be posting you content. 
Creating a content calendar from scratch may take some time as you work out the style of content you’re putting out and how it performs on your business ages, but it can be a valuable resource for you and your team in the long run. 
Here’s how you can create a content calendar. 
Digital Marketing is a broad term, and encompasses many different elements – two of the biggest being social media marketing and email marketing. Both are popular with businesses looking to attract more customers beyond the traditional forms of marketing, and have seen great results for those choosing to go with these forms of digital marketing. 
Social Media Marketing and Email Marketing can both link to boost their performance on their respective platforms, whilst also tying your digital marketing efforts together. Here’s how you can link both platforms together to create a winning strategy for your business. 
As Easter 2024 approaches, it means we’re coming to the end of another month. As we enter Spring, there’s been more updates to social media that marketers should take note of as they progress with their digital marketing campaigns. 
Here’s all the updates from March… 
Potential ‘TikTok Photo’s’ App 
TikTok has become one of the biggest social media apps in the last few years, and has been the main competitor for Meta platforms and YouTube as short-form content grew in popularity thanks to the app’s setup. Now, TikTok is reportedly looking to directly compete further with Instagram with a rumoured photo’s app said to be in development. TikTok already allows users to upload images, with many choosing the carousel option to tell stories, and TikTok is said to be hoping to move this style of posts over to the new TikTok Photo’s app in order to bring in new audiences. 
Facebook has over 3 billion users, meaning your target audience will be out there, waiting for a product/service just like yours to solve their problems, and Facebook Ads are the perfect way to get out in front of your target audience. 
This form of PPC can be of great benefit to those who optimise their campaigns to get a ROI that far outweighs the cost of running the ad, but some people often find themselves running into trouble with their campaigns due to mistakes that can be easily avoided. 
Here’s 5 common mistakes you need to avoid with your Facebook Ads… 
There are so many different forms of content to use on social media - from text-based posts to elaborate videos and graphics, your content is what draws the audience in and gets them engaging with your business online. 
Whether you’re just starting out or you’re overhauling your content strategy, picking the right style depends on your business and your plans to engage your target audience. 
If you’re looking for the best content style for you, here’s what you could be using for your social media marketing…. 
Facebook is one of the most popular platforms to use for those looking to market their business on social media. 
With over 3 billion active users, Facebook gives you the opportunity to reach an audience you wouldn’t usually find if you’re not engaging with the digital side of marketing. It’s a huge platform allowing you to bring in the sales and audience you dream of. 
Getting engagement helps to boost your posts, create a loyal base of customers and followers and puts you as an industry lead. 
Here’s how you can increase your Facebook engagement. 
Starting out on social media means you’ll need to attract an audience to your page and get them engaging with you. This can be a big task at first, especially if you don’t have much of an idea who your target audience should be, what platforms they’re on, what kind of content they enjoy or if they’d be interested in what you’re offering. 
When you find your target audience, you’ll be able to start marketing directly to them, and get them engaged with your business and products. 
Here’s how you can discover your target audience on social media… 
We’re coming to the end of February, meaning there’s been a couple of updates in the world of social media and digital marketing. 
Here’s all the news this month… 
Updates For Threads 
Threads has hit 130m users, and with the app now becoming available to those within the EU growth has become steady. Mark Zuckerberg has said: “Threads now has more people actively using it today than it did during its initial launch peak, so that one’s I think on track to be a major success.” Whilst Threads still has a long way to go with development if it wants to really challenge X, it’s expansion of users since launching in mid-2023 has been impressive. 
Social media has become an important part of many people’s marketing strategy, with many businesses turning to these platforms to expand their reach and increase their sales. 
With so many platforms to choose from offering different incentives for marketers, social selling can seem like a big task at first. Hubspot research suggests 78% of salespeople who use social selling methods perform better than their peers – meaning it’s important you hop onto this marketing trend if you want to compete with others in your industry. 
Here’s how you can use social media for sales. 
When you begin marketing on Facebook, one of the first things you must do is create a business page. This page will be the basis of your marketing, giving you the tools to make your social media marketing a success. 
It’s important you get your business page right, as it’s the hub of everything you do, and one of the first places potential audience members will look for more information about what you do. 
Here’s how you can engage customers with an ideal business page on Facebook. 
If your business is moving towards email marketing, then getting your emails right is extremely important. You’ll be directly contacting your audience, and having great emails will boost open rate, engagement and sales. 
4 billion people use emails daily, with an average open rate of 46%-50%. Increasing the time you spend on email marketing can set you up for more success digitally beyond your social media marketing and website optimisation efforts, and help you discover more customers by using incentives that encourage them to sign up to your mailing list. 
Here are some top tips for creating an effective email marketing campaign. 
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